ASIA PACIFIC – In a record year of entries for the APAC programme – which is in its 12th year – the level of campaigns reached new heights with the shortlisting judges praising the work, which came from 13 different countries with India, Australia, China and Vietnam leading the way.
In terms of agencies, Mindshare tops the table with an impressive 94 shortlisted entries followed by MediaCom 32 and UM 22.
The top performing brands were Cadbury with 15 nominations; Lifebouy with 12, while Coca-Cola; McDonalds and SK-11 all received nine. Three of the stand-out campaigns which impressed our judges were “KFC: Colonel KI’s Collector Cards” by Mindshare China with seven followed by “Not Just a Cadbury Ad” by Wavemaker India and “Demystifying Stock Trading through Cricket” by Mindshare India each posting.
Christine Adams, director of awards and new business added, “It’s been a fantastic year with a record number of entries and such an impressive array of work. The judges found it very hard to create a shortlist as the work is so good. We’re now very excited to see how the final judging groups vote when they preside, discuss and debate the shortlist next month.”
The ceremony will be taking place virtually and you can reserve your ticket by clicking this link to celebrate the very best work from across the region.
It is worth noting that a fifth of all APAC winners also go on to triumph at the Festival of Media Global Awards programme, which is accepting entries until February 17, 2022.