MANILA, PHILIPPINES — The APAC Tambuli Awards continues to celebrate brands with purpose. This year, it awarded three agencies the coveted Grand Prix for their campaigns that not only met the brief, but added value to the brands as well.
M&C Saatchi bagged the Grand Prix for their campaign “Thrive by Five” for The Minderoo Foundation.
The campaign features 7-year-old Molly Wright describing the importance of early childhood development. Wright is one of the youngest people ever to give a TED talk, capturing the attention of her audience: parents, caregivers, and the general global population.
“Thrive by Five” was awarded under the Special Events category in the Creative cluster.