Melvin Mangada on their new art-space of an office on Yakal Street : “You give them an office you get employees. You give them a gallery, you get artists.”
Nothing less for TBWASantiago Mangada Puno. The ad agency whose lucky star has streaked across the 2009 awards so far, moves into its new universe today. Make that its gallery, a spanking two-level, prime white space—newly renovated building of Joe Calma, related to Lor Calma, of course, and the subject of Jimmy Santiago’s heartful haggling. Wallpaper magazine, watch out! The office will be fully fit-out in four weeks!
The event started around 11AM and took all of 15 minutes. Give or take a few. And while transfer would be timid a term, parade would be perfect! The traffic-arresting, first-ever gay parade, a two-dragon dance of an upheaval! Spacious white art and sculpture, with the same number of employees—oops, “artists” of 75.
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With the dragons, the Managing Partners and Management Committee carried symbols of Pinoy geomancy. Tong Puno, carrying company invoices danced gracefully to Jai Ho with the gays, Santiago not far behind with his precious building permits, while Melvin Mangada bore the weight of the writing instruments. The ManComm came with the benign Sto. Nino, Goldilocks mamon (not sugarless, definitely!), candies and coins.
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Wearing red, carrying red and gold banners and the TBWA logo, in the company of drag queens and dragons, no way this was a drag!
