The Sustainable Development Goals category was officially introduced to the Cannes Lions in 2018, and year after year, the jury celebrates creative problem-solving that seeks to make a significant and positive impact on the world.
This year, Asian agencies continue to make their mark, with a total of seven shortlisted entries from the region spanning different subcategories.
Check out the list of the Sustainable Development Goals Lions shortlisted entries from Asia below:
Sustainable Development Goals Lions Asian Shortlist 2026
“Fertilizer 2.5” by Grey Thailand for Thai Health Promotion Foundation –– A campaign that reframes the country’s air pollution problem by turning farm stubble into a microbial solution that makes soil prep faster, lowers fertilizer costs, and improves agricultural productivity –– was shortlisted under two subcategories: Good Health and Well-being and Responsible Consumption and Production.
Other Asian agencies include Dentsu Creative Taiwan, FP7 McCann Dubai, Mantra Social Services, and VML Bangkok.
Good Health and Well-being
- “Fertilizer 2.5” by Grey Thailand, Bangkok for Thai Health Promotion Foundation (Thailand)
- “Unfreeze My Rights” by Dentsu Creative Taiwan, Taipei for Awakening Foundation & CWO (Chief Wish Officer) (Taiwan)
Gender Equality
- “Missing Letters of Worth” by FP7 McCann Dubai for L’Oréal Paris (United Arab Emirates)
- “Mothers of Courage – Shifting Societal Norms, One Conversation at a Time” by Mantra Social Services, Bangalore and Shikshalokam, Bangalore for Shiksha Chaupal (India)
Responsible Consumption and Production
- “Fertilizer 2.5” by Grey Thailand, Bangkok for Thai Health Promotion Foundation (Thailand)
Life on Land
- “Soil Stay” by VML, Bangkok for Tra Mongkut Fertilizer (Thailand)
Industry, Innovation, and Infrastructure
- “(Un)dangered Vegetables” by Droga5, Part of Accenture Song, Tokyo for Solament™︎ (Japan)
The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. Check out the complete Sustainable Development Goals shortlist.
Check out adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage from Cannes.
