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Inside the head of Ali Rez, Grand Jury President for Adfest 2023

PATTAY, THAILAND — Ali Rez, Impact BBDO Group MENAP’s Chief Creative Officer, the most awarded creative leader in the Middle East, is Grand Jury President for ADFEST 2023. He is also Jury President of Effective Lotus and Entertainment Lotus, a keynote speaker, and led the panel of Jury Presidents judging the INNOVA Lotus and Lotus Roots.

In this insider’s look at ADFEST 2023, Ali revealed his excitement about the work from the region that he has seen at ADFEST, the growth of creativity in his region, and a reawakened appetite for creative risk.


Ali is currently creative lead for the entire IMPACT BBDO Group across the Middle East, North Africa, and Pakistan region after joining the agency in 2016. His work has been instrumental in Impact BBDO Dubai being named the number two Creative Agency in The World on the WARC report while winning 10 different Agency of the Year accolades in 2022 for bringing business success and creative excellence to the Group, and having positive impact on social causes. He has also won more than 700 international awards in a 20-year career spanning four continents working in top-tier agencies such as FP7 McCann, Grey Worldwide, Saatchi & Saatchi, JWT, now Wunderman Thompson, and Y&R, now VMLY&R, one of which is a United Nations Peace Medal.

adobo magazine is an official media partner of ADFEST 2023.

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