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Awards: Luum Awards opens its second year to honor the most impactful campaigns for social issues

GENEVA, SWITZERLAND — The second edition of the Luum Awardsthe only festival that exclusively awards creative communications for social or environmental issues, will be held on November 04, 2022 at the Hilton Convention Center in Geneva, Switzerland.

At the Luum Awards, creative agencies and communications companies can submit up to 4 entries, free of entry costs, in a format where only winners pay award fees. It should also be noted that the festival only awards gold medals to the first-place winners in each subcategory, which means that there are no silvers or bronzes for second or third-place finishes.

Grand Judges confirmed for this edition


Top-level juries from NGOs and creative agencies have confirmed their participation in this edition. Among those confirmed are: Genna Ingold, communications manager (Kofi Annan Foundation); Pravara Sardesai, marketing officer (UNICEF); Loretta Favarato, communications manager (International Labour Organization (ILO); Natasha Wooderson, head of internal communications, diversity & inclusion, ANJ (The Kraft Heinz Company); Charlotte Sector, multimedia communications and advocacy manager (UNAIDS); Alix Pennycuick, global executive creative director (Media Monks); Lauren Haberfield, Executive creative director (Edelman); Elena Khishchenko, head of global campaigns (WWF); Jean-Paul Brunier, global client leader (Publicis Group); Jerome Ooi, executive creative director (TBWA\Hong Kong); Renata Leao, executive creative director (David Sao Paulo); Valerie Madon, chief creative officer Asia (VML&R), among others.

Background and new edition

In the past edition, many of the most impactful campaigns and the most awarded in 2021 in various competitions took home gold medals from this festival, which sought to award the year’s best ideas for promoting social and environmental issues.

Among the stand-out winners, were ALMA DDB (USA), Bruketa &Zinic &Grey (Croatia), Isobar Dentsu – Achtung (UK + Kenya), Edelman (UK), El Taier DDB – Centro, Havas Health & You (Brazil), M&C Saatchi (Indonesia), McCan Health (China), Mindshare (Spain), Sajo McCann (USA), TAXI VML&R (Canada), GettingBetter (Spain), Cossette (Canada), VML&R (Colombia), M&C Saatchi (United Arab Emirates), among others.

Participants will be able to upload their cases for the festival’s eight categories and respective subcategories:

  1. Essence of the Message (Awards the positive essence of the message: brand stories that, in addition to their commercial intent, seek to raise awareness of issues such as empowerment, equity, family, and other human values needed for a more positive society)
  2. Human Rights
  3. Environment
  4. Communication for public entities and NGOs
  5. Eco-friendly and social design
  6. Causes
  7. Society
  8. Health and Wellness (contribution of health and well-being for a more just and balanced society)

Important Dates:

  • Registration and Case Uploading: June 03, 2022
  • Case Registration Closure: September 29, 2022
  • Award Ceremony: November 04, 2022

Agencies may register and upload cases at www.luumawards.com.

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