Awards NewsPress Release

MullenLowe TREYNA’s ‘#StripesFitCheck’ leads Philippines shortlist pack at Cannes Lions 2025

CANNES, FRANCE – Four works from the Philippines have been shortlisted at the 2025 Cannes Lions International Festival of Creativity. 

MullenLowe TREYNA’’s award-winning campaign for Scoliosis Philippines, “Stripes Fit Check,” was recognized in two subcategories in the PR Lions: Sector: Non-profit/Charity/Government and Culture & Context: Breakthrough on a Budget. Additionally, it was shortlisted in the Health & Wellness Lions under Advocacy: Non-profit/Foundation-led Education & Awareness.

BBDO Guerrero’s “Play The Dew” campaign for PepsiCo Philippines (Mountain Dew) has been shortlisted in the Entertainment Lions for Gaming under the Audio-Visual Content category.

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VML Manila’s celebrated “KitKat Break Bar” campaign for Nestlé Philippines earned a shortlist spot in the Outdoor Lions under Social Behavior, while TBWA\SMP was recognized in the Design Lions under Sustainability-Focused for their campaign “Washtag” for Dr. E-Laundry Doctor.

Check out the full list of shortlisted works below:

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