The jury has decided. The Jolbors Awards Central Asia has crowned its winners at ZOR TV in Tashkent, Uzbekistan, on October 3, 2026.
In the Uzbek national language, Jolbors means “tiger”—a name tied to courage, strength, tenacity, confidence, decisiveness, energy, and victory. This powerful spirit drives the Jolbors Festival, a premier event that celebrates and awards creative excellence across Central Asia.
According to the Jolbors official website, the Jolbors Award Central Asia is “the most prestigious and desired” in the region for outstanding creative solutions, and agencies, companies, professionals, and studios can take part.
The festival calls the award a symbol of boldness and creativity. Agencies from across the region compete for top creative honors.
SEED emerges as the top winner
Kazakh creative agency SEED was the evening’s biggest winner with 13 awards. Two campaigns drove most of the haul: “Streets speak” for Yandex Search won six, and “CALLED TO TRAVEL” for Freedom Travel won three.
By country, Kazakhstan took 23 wins to Uzbekistan’s three. Check out the complete list of winners below:
Branding & Design
Rebrand/Refresh of an Existing Brand
Bronze
- “Imperfect Identity” by SEED for SEED, Kazakhstan
Brand/Corporate Identity
Silver
- “Toyla Music Festival — Pattern of Modern Celebration” by SEED for Toyla Music Festival, Kazakhstan
Digital & SMM
Special Project
Silver
- “Streets speak” by SEED for Yandex Search, Kazakhstan
Bronze
- “At one table” by Food on Yandex Go for Food on Yandex Go, Kazakhstan
Creative Use of Digital & SMM
Bronze
- “Streets speak” by SEED for Yandex Search, Kazakhstan
Digital Strategy
Bronze
- “血の戦い | THE BLOOD BATTLE” by FCB ALMATY for Kimberly Clark: Kotex, Kazakhstan
Websites & Interactive tools
Gold
- “Streets speak” by SEED for Yandex Search, Kazakhstan
Media
Creative Use of audio
Silver
- “THE NATION THAT TRAVELED AS SOUND” by Ogilvy ATA for Coca-Cola, Kazakhstan
PR & ESG
Use of Media
Gold
- “The Support Patyr” by Ogilvy ATA for Korzinka, Kazakhstan
Silver
- “Brandalism” by SEED for Uklon Uzbekistan, Kazakhstan
ESG Projects
Gold
- “You’ll pay for it with blood” by Mosaic Agency for Food Solutions KZ, Kazakhstan
Marketing
Brand Experience & Activation
Silver
- “THE NATION THAT TRA…” by Ogilvy ATA for Coca-Cola, Kazakhstan
Bronze
- “CALLED TO TRAVEL” by SEED for Freedom Travel, Kazakhstan
- “The Support Patyr” by GForce Uzbekistan for Korzinka, Uzbekistan
Film
Film Craft: Art Direction
Bronze
- “The Wash Dance” by Cheil Worldwide Kazakhstan for Samsung Electronics Central Eu…, Kazakhstan
OLV
Bronze
- “血の戦い | THE BLOOD BATTLE” by FCB ALMATY for Kimberly Clark: Kotex, Kazakhstan
Film Craft: Animation
Silver
- “血の戦い | THE BLOOD BATTLE” by FCB ALMATY for Kimberly Clark: Kotex, Kazakhstan
Strategy
Creative Strategy
Gold
- “CALLED TO TRAVEL” by SEED for Freedom Travel, Kazakhstan
Silver
- “Streets speak” by SEED for Yandex Search, Kazakhstan
Campaigns
Integrated campaign
Silver
- “Streets speak” by SEED for Yandex Search, Kazakhstan
Bronze
- “CALLED TO TRAVEL” by SEED for Freedom Travel, Kazakhstan
BTL Campaign
Silver
- “The Support Patyr” by GForce Uzbekistan for Korzinka, Uzbekistan
Bronze
- “Collecting Voices” by GForce Uzbekistan for Coca-Cola, Uzbekistan
PR Campaign
Bronze
- “Streets speak” by SEED for Yandex Search, Kazakhstan
Campaign Strategy
Gold
- “血の戦い | THE BLOOD BATTLE” by FCB ALMATY for Kimberly Clark: Kotex, Kazakhstan
Low budget campaign
Gold
- “Brandalism” by SEED for Uklon Uzbekistan, Kazakhstan
Special Awards
Agency of the Year
- SEED
Client of the Year
- Yandex Search
Country of the Year
- Kazakhstan
adobo Magazine is an official media partner of Jolbors Festival 2026.
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