GLOBAL – FRANCE, JUNE 24, 2013 – Ace Saatchi & Saatchi closes off 60th Cannes Lions making Gold out of its two shortlists spots in Branded Content & Entertainment.
‘Screen Age Love Story’ is the follow up to ‘Anna Banana’, where Derek sang a public proclamation of love for his crush met by the girl’s rejection. It tells the “virtual meets reality” story of Derek Lorenzo and his little sister’s quest to find a new Anna. The multimedia campaign got off on a TV promotional, and went on-ground and off-ground before stumbling upon Aria Carino’s witty, lovable response. Indeed, digital connections can create emotional ones.
“This has been a wonderful week for Ace Saatchi & Saatchi at Cannes and The Philippines, To win 5 Lions including two Gold Lions last night in notoriously competitive categories like Best Integrated campaign and Best Social Media campaign is a testimony to our wonderfully talented team at Ace Saatchi Saatchi and wonderful clients in PLDT.” said executive creative director Andrew Petch.
“The jury also confirmed that ‘Screen-Age Love Story’ was up for the Grand Prix which makes us even more proud, as the highest honors at Cannes always go to powerful ideas that have proven themselves to build brands, and this campaign certainly did. And a huge congratulations also to our team at Ace Saatchi & Saatchi and our clients at P&G on the ‘Olympic Shirt Flag’ campaign, who this week received their second Cannes Lion honours for the Ariel brand in the space of two years. The team at P&G are true partners to us and we greatly appreciate our close relationship with them and their constant commitment to developing great creatively effective ideas with us,” he added.
“In behalf of PLDT and our agency partners from Saatchi, we wish to express our gratitude for the recognition we received from Cannes,” commented Ariel Fermin, PLDT EVP, head of home business. “We’ve always approached our business as a cause, and we took it upon ourselves, as industry leaders, to lead the positive revolution of the Filipino families in embracing the role of technology in delivering the strongest connections at home. This is who we are, and what we stand for.”
In Media, ‘Screen Age Love Story’ also won Silver and Bronze, while Saatchi’s Ariel ‘Olympic Shirt Flag’ nabbed Bronze.
