GLOBAL – UNITED STATES, JULY 17, 2013 – Performance display advertising company Criteo has bought AD-X Tracking, a mobile technology company that facilitates the monitoring and reporting of advertising performance on mobile applications for brands and agencies worldwide.
“We are delighted to announce the addition of the AD-X team and technology into the Criteo family. We view this acquisition as an important step in our mobile strategy. We believe Criteo is now uniquely positioned as the one-stop display performance partner for both desktop and mobile devices,” said JB Rudelle, Criteo chief executive officer.
AD-X provides a global performance data solutions and mobile campaign optimization across hundreds of mobile ad networks, DSPs and other marketing solutions. The combination of AD-X and Criteo will give mobile marketers to target and deliver relevant ads across smartphones and tablets, and then track results.
"Our clients are increasingly looking to track the effectiveness of their marketing spend across all platforms, as well as identify the most valuable users of their service across all channels. We can now offer this full intelligence via a sophisticated technology solution across mobile devices” added Rudelle.
“Criteo’s proven ability to scale their technology platform across more than 30 countries will benefit AD-X as we look to further develop and increase the efficiency and effectiveness of our solution for all our existing and future customers. I’m thrilled that AD-X is now part of Criteo and the team will be working with very talented engineers who will continue to pioneer innovative solutions across our platform,” remarked David Philippson, AD-X Tracking managing director.
Although AD-X will become part of Criteo’s integrated technology platform, it will still remain as a distinct business that will continue to offer cross-devices monitoring and tracking system as a standalone product for advertisers and app developers worldwide.
