ASIA-PACIFIC – SINGAPORE, MARCH 2, 2012: DDB Singapore’s creative duo Thomas Yang, creative director and Joji Jacob, group executive director will grace the Crowbar Festival 2012 as leads. The Crowbar Festival is an annual industry-organized student event celebrating and recognizing the best young creative talents.
Yang and Jacob bring a wealth of industry experience and accolades to Crowbar. After breaking into the advertising scene as Best New Art Director at the Singapore Creative Circle Awards in 1998, Yang has gone on to bag over 300 regional and international awards at major shows such as D&AD, The One Show, Cannes, Clio, AdFest and The Spikes. Over the course of his career in DDB Singapore, he was also involved in creating award-winning at Cannes, D&AD, the One Show, Effies, Spikes Asia, AdFest, SPH Ink Awards and the Creative Circle Awards, earning him the recognition being named one of the top 10 highest ranked creative director in Cannes.
Jacob made his mark recently by receiving the honour of being named Singapore’s most influential Creative Director and South East Asia’s Person of the Year at the Campaign Awards in 2011. In both years under his charge since 2010, he has also been instrumental in seeing the DDB group clinch more Cannes Lions than any other agency in Singapore for two years in a row.
No strangers to Crowbar, both creatives have been actively involved in the 2011 edition with Yang appointed as the Head Judge in the Advertising jury and Jacob featured as a guest speaker at the Crowbar Seminar. They will also be complemented by a team of industry practitioners across the five disciplines of Advertising, Design, Photography, Interactive and Film who will serve as Heads of Jury, inclusive of Ang Sheng Jin from Grey Singapore, Roy Poh from A Beautiful Design, Jing Quek from Super Studio, Melvin Mak from Rushes and Steven Jo from Iris.
true for the creative industry as well. With tighter resources and fierce competition, to be recognised and acknowledged as the best out there is the only way to get noticed by potential employers. The Crowbars set the stage for aspiring creative students to unleash their talent and pit their skills against their peers whilst getting their works critiqued by industry professionals in order to open new doors for them in their careers,” Yang and Jacob mentioned.
