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Insight: “Changes in Japanese, Chinese and ASEAN sei-katsu-sha due to COVID-19” by HILL’s Hiroshi Hori
Hiroshi Hori of Hakuhodo Institute of Life and Living (HILL) reports on the most notable findings of the Survey of Sei-katsu-sha Concerning…
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Global News
Insight: “ASEAN sei-katsu-sha coping with COVID-19 by keeping upbeat” by Yuko Ito, MD of HILL ASEAN
The spread of COVID-19 has had a variety of effects on the attitudes and behavior of sei-katsu-sha (people that live lives…
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Digital News
Insight: Chinese sei-katsu-sha Remain as Vigilant Says Tetsuo Yamamoto of Hakuhodo Institute of Life and Living Shanghai
Hakuhodo Institute of Life and Living Shanghai Chief Researcher Tetsuo Yamada explains the attitudes and behavior of sei-katsu-sha (holistic consumers) in…
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Global News
Awards: RT’S VR Project on Auschwitz Liberation Named ‘Best of the Best’ by Red Dot Awards
MOSCOW, RUSSIA– RT’s VR film ‘The Lessons of Auschwitz’, which features elements of virtual reality and volumetric video technologies, scooped…
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Events
Events: 25th Asian Television Awards Festival opens call for entries
MANILA, PHILIPPINES — After the success of this year’s first-ever Manila-hosted 24th Asian Television Awards (ATA) last January 10 to…
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Global News
New Business: DDB Mudra Group wins marketing and communications mandate for India’s top gold refiner
MUMBAI, INDIA — DDB Mudra Group has won the integrated marketing and communications mandate for MMTC-PAMP, India’s top refiner of…
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Global News
Insight: WARC report says mobile remains a resilient channel amid COVID-19 challenges
LONDON, UNITED KINGDOM — Mobile advertising, considered by 79% of UK marketing professionals to be an effective channel, continues to…
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Philippine News
Film: CCP Gawad Alternatibo to stream on Cinemalaya online
MANILA, PHILIPPINES — The Gawad CCP para sa Alternatibong Pelikula at Video will showcase screenings of this year’s entries with…
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Global News
Campaign Spotlight: Cadbury and Ogilvy reach 3.2 million readers with #SayThankYou print ad
MUMBAI, INDIA — As digital increasingly becomes the media of preference for brands, Cadbury and Ogilvy put a refreshing twist…
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Global News
Brand and Business: Durex Calls for Continued Awareness and Support to the LGBTQIA+ Communi
MANILA, Philippines– Condoms brand Durex is calling for continued awareness about sexually transmitted diseases through its No One Way Love…
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Events
Campaign Spotlight: Verizon Media’s RYOT presents virtual fashion show ‘The Fabric of Reality’
SINGAPORE — RYOT, Verizon Media’s Emmy Award®-winning immersive storytelling production house, announced the screening of The Fabric of Reality in Asia Pacific,…
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Campaign Spotlight
Campaign Spotlight: Grey New York and Gillette Venus Enhance Diversity in Gaming on Animal Crossing
New York, USA – To celebrate skinclusivity, Gillette Venus and Grey New York launched a new gaming activation on Animal…
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Campaign Spotlight
Campaign Spotlight: Dentsu creative director on Akuma No Kimura, demon bird of Nissin Foods
TOKYO, JAPAN — Nissin Foods, the company behind Japan’s original instant ramen, has its very own mascot: an adorable chick…
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