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Philippine News
ABS-CBN YouTube Channel first to reach 10M subscribers in PH, third in Southeast Asia
MANILA – ABS-CBN, the country’s leading media and entertainment company, continues to break new ground in the online world as…
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Global News
How Burger King hacked Hackvertising
by Theda Braddock One of the most buzzed about talks at Cannes this year was the story about Burger King’s…
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Campaign Spotlight
Campaign Spotlight: BETC São Paulo and Jontex highlight the importance of safe sex with edible candy wrapper
BRAZIL – Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other…
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Global News
Ogilvy 2018 Global Media Influence Survey reveals trust in traditional media as a source for news has declined
CANNES – Ogilvy announced the findings of the 2018 Global Media Influence Survey at the Cannes Lions Festival, which revealed…
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Digital News
Zenith’s Advertising Expenditure Forecasts: Mobile share of advertising market to exceed 30% in 2020
Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s…
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Digital News
Dentsu Develops “Fanglass” Mixing Reality and VR to Provide a New Spectator Sports Experience
TOKYO – Up to now, Dentsu has promoted business in the VR domain through investment in LiveLike Inc., a U.S.…
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Global News
Brand Boot Camp 2018 to teach brands how to engage Generation Z
MANILA – For Generation Z, high-speed internet has always existed, “google” has always been a verb, and life without the…
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Global News
Dentsu Aegis Network backed Cannes Lions Young Marketers Academy; Merlee Jayme spoke and served as mentor
CANNES – The Cannes Lions Young Marketers Academy (YMA) returned to the International Festival of Creativity for a fifth year…
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The Magazine
The key to adidas’ success
by Theda Braddock In the past few years, adidas has no doubt been a source of envy to brand managers…
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Global News
MullenLowe Group wins ASEAN creative, digital and media duties in Singapore for UnionPay International
SINGAPORE – Following a five-way pitch, UnionPay International has appointed MullenLowe Group Singapore as its partner agency of record for advertising,…
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Campaign Spotlight
Campaign Spotlight: Inspired by a true story, Safeguard and Saatchi & Saatchi Singapore’s strong cultural stand is sparking serious conversation in the Philippines
MANILA – P&G’s Safeguard®, a brand with a rich heritage of providing long-lasting protection for families, has launched a new…
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The Magazine
Esports is a tricky business – How brands should jump on the Esports bandwagon
by Theda Braddock A few years ago E-sports exploded onto the marketing scene, presenting a whole new opportunity for…
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Global News
McDonald’s, OMD Hong Kong and Google team up to anticipate hungry moments during the World Cup
HONG KONG – To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together…
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