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Global News
Innity spearheads premium programmatic advertising inventory in collaboration with MPPM
KUALA LUMPUR – Malaysia Premium Publishers Marketplace (MPPM) has partnered with Innity to offer Malaysia its first Publisher-led programmatic advertising…
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Campaign Spotlight
Campaign Spotlight: The&Partnership announces #HowBoldAreYou campaign with Chico’s Brand
NEW YORK – The&Partnership and Chico’s announce the launch of #HowBoldAreYou, a campaign which emboldens women to embrace everything that…
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Global News
Advertising expenditures in Japan totaled 6,390.7 billion yen in 2017, up 1.6% compared with 2016 – Dentsu
TOKYO – Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen)…
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Videos
adoboLIVE! Mike Garcia of Ogilvy PH on MILO finishing high at the YouTube Ads Leaderboard 2017 H2
The Managing Partner of Ogilvy & Mather Philippines talks about how the ‘Get #ChampionEnergy with James Reid, Ranz, and Niana’…
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Videos
adoboLIVE! Ken Peñero on Globe topping the YouTube Ads Leaderboard H2 2017
The Globe Strategist for Digital and Social Content discusses how Globe Telecom earned top spot at the YouTube Ads Leaderboard…
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Global News
IPG Mediabrands PH CEO Venus Navalta on how advertising and media agencies need to create, innovate, or die in 2018
MANILA – As Chief Executive Officer of the Philippine office of IPG Mediabrands and chair of the 2017 MSAP Media Congress, Venus Navalta…
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Global News
Built for the way we communicate today: SAMSUNG Galaxy S9 and S9+
SEOUL – Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9 and S9+, the smartphones that reimagine the way we…
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Global News
WARC 100 reveals the world’s top campaigns, agencies, and brands for effectiveness
GLOBAL – WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an…
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Philippine News
Pacia, Malig-Nolido set to lead a more dynamic 4As
New programs for 2018 unveiled by ad organization The Association of Accredited Advertising Agencies of the Philippines (4As) has formally…
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Global News
Deezer partners with Singtel to enhance music offering in Singapore
SINGAPORE – Deezer, the world’s most diverse, dynamic and personal global music streaming company expands its offerings in Singapore by partnering with Singtel…
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Campaign Spotlight
Campaign Spotlight: Jollibee Classic Burger Steak campaign by Publicis JimenezBasic featuring Anne Curtis leaps from “viral” to “award-winning”
MANILA – The country’s #1 fast-food chain — and 2017’s digital engagement leader across quick-service restaurants — Jollibee, adds to…
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Philippine News
Globe, Nestle, Oppo top YouTube Ads Leaderboard for 2nd half of 2017
MANILA – Google has released its YouTube Ads Leaderboard for H2 2017. The list represents the top 10 ads on…
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Global News
ADFEST unveils more highlights of its Craft@ADFEST program on March 21-22, 2018
PATTAYA – ADFEST has unveiled six more sessions as part of its Craft@ADFEST program, which features many of the world’s…
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