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adoboLIVE! Mike Garcia of Ogilvy PH on MILO finishing high at the YouTube Ads Leaderboard 2017 H2

The Managing Partner of Ogilvy & Mather Philippines talks about how the ‘Get #ChampionEnergy with James Reid, Ranz, and Niana’ campaign was conceptualized. He also shares how agency and brand used a jingle that continued a previous campaign and why these particular influencers were chosen to carry the MILO banner.

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