Maxus partners with Effective Measure for digital effectiveness tools
ASIA-PACIFIC – SINGAPORE, AUGUST 23, 2012: Digital media planning solutions provider Effective Measure (EM) and Maxus, Asia Pacific’s fastest growing…
Read More »OgilvyOne’s Lucy McCabe: social bond between customers and brands
THE PHILIPPINES, AUGUST 23, 2012: The rise of social media and the constant change of the digital landscape have also changed…
Read More »DDB Guoan wins C’estbon Food & Beverage 3-way pitch
ASIA-PACIFIC – BEIJING, CHINGA, AUGUST 23, 2012: DDB Guoan has been appointed as agency-of-record for C’estbon Food & Beverage to…
Read More »MangoRed: spicing up prenuptials and wedding photography
THE PHILIPPINES, AUGUST 23, 2012: When you think about weddings, you think romance, delicate flowers, and all things fresh and pretty.…
Read More »TBWAHong Kong names James Procter as ECD
ASIA-PACIFIC – HONG KONG, AUGUST 23, 2012: TBWA\Hong Kong appointed James Procter as executive creative director. Commenting on the…
Read More »Havas Media Ortega bags UNICEF business
THE PHILIPPINES, AUGUST 23, 2012: Havas Media Ortega has been appointed as United Nations Children Fund (UNICEF) full service agency…
Read More »Spikes Asia names craft, creative effectiveness, brand content & entertainment and integrated juries
ASIA-PACIFIC – SINGAPORE, AUGUST 23, 2012: Spikes Asia has rolled out the final juries; Craft, Creative Effectiveness, Branded Content &…
Read More »MRM Manila hires Sherwin Sowy as deputy managing director
THE PHILIPPINES, AUGUST 17, 2012: Following its recent win as Agency of the Year Digital Excellence award, MRM Manila ramps…
Read More »Kantar Media: It’s time to look at the rural consumer
THE PHILIPPINES, AUGUST 17, 2012: “People living in rural areas see things differently, thus behave differently.” This is the main…
Read More »Phillip Morris suspends Robert Carabuena for inappropriate behaviour
THE PHILIPPINES, AUGUST 17, 2012: International tobacco giant Philip Morris Fortune Tobacco Corp. (PMFTC) is caught in a barrage of…
Read More »Calling all ad men and women singers: 4As launches Grand Sing-Off
THE PHILIPPINES, AUGUST 17, 2012: The Association of Accredited Advertising Agencies of the Philippines (4As) launched "4As Grand Sing-Of", the…
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