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Campaign Spotlight
Audi Vietnam lets customers figure out if they’re ‘Truly Audi’ in innovative campaign by Happiness Saigon
SIAGON, VIETNAM — In Vietnam, the journey to car ownership is more than just a purchase – it’s a deliberate,…
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Campaign Spotlight
Coca-Cola launches virtual snow globes in London with Accenture as part of its ‘Talk to Santa’ campaign
LONDON, UK — Coca-Cola brings its “Talk to Santa” AI-driven festive campaign to outdoor audiences with an exclusive interactive 3D…
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Awards News
The One Club for Creativity brings in 51 creative leaders from APAC for The One Show 2025 jury
NEW YORK, USA — The One Club for Creativity has announced more than 240 creative leaders from 40 countries who will serve…
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Insight & Intelligence
Dentsu Creative shares ‘Fragment Forward’ 2025 Trends Report on the age of algorithm
TOKYO, JAPAN — Dentsu Creative has launched its 2025 Trends Report, “Fragment Forward,” an in-depth exploration of the forces impacting today’s cultural,…
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Brand & Business
United Neon elevates commuter experience via PITX with innovative advertising solutions
MANILA, PHILIPPINES — Marketing powerhouse United Neon Media Group (UNMG) has partnered with the Parañaque Integrated Terminal Exchange (PITX), the Philippines’…
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Campaign Spotlight
Christmas ad from Pomelo and BBDO Guerrero reminds Filipinos what matters most this season
MANILA, PHILIPPINES — In a category long defined by limitations, Pomelo and BBDO are challenging convention this Christmas with a…
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Campaign Spotlight
VCCP London launches a vibrant new campaign introducing London Overground’s new lines, honoring history and culture
LONDON, UK — Transport for London (TfL) and creative agency of record VCCP London have launched a new campaign which…
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Digital News
Filipino netizens’ most searched terms this 2024 include ‘heat wave,’ ‘AI detector’ and ‘climate change’ according to Google
MANILA, PHILIPPINES — As 2024 comes to a close, Google releases its annual “Year in Search” in celebration of the…
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People
Google and AI veteran Shashi Upadhyay joins Zendesk as President of Product, Engineering and AI
SINGAPORE — Zendesk has named Shashi Upadhyay as the new President of Product, Engineering, and AI to further accelerate the…
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Awards News
Jollibee Group holds title for ‘Employer of the Year’ at PMAP’s 48th National and Regional Awards
MANILA, PHILIPPINES — The People Management Association of the Philippines (PMAP) – the premier and largest association of people managers…
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New Business
Chat, meet Minotaur: a game-changer for brands, communities, and creators
MANILA, PHILIPPINES — MINOTAUR officially pushes its start button in the Philippine marketing industry. With a team of the most…
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Insight & Intelligence
Yahoo DSP survey underlines Singapore marketers’ concerns on data preparedness, calls for greater resources
SINGAPORE — Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in…
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Awards News
Colenso BBDO, Ogilvy and Cheil top The One Club for Creativity’s 2024 One Asia Creative Rankings
SHANGHAI, CHINA — The One Club for Creativity has announced the 2024 ONE Asia Creative Rankings, based on results from the recent ONE Asia Creative…
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