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Global News
Insight: Marketing in a polarized nation – Providing trust, truth and sanctuary creates a pathway to US brands
LONDON, UK – As the United States welcomed a new president, there remains concern among citizens and brands about the…
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Global News
Sustainability: IKEA launches new 2030 forest agenda to push for improved forest management and biodiversity globally
ALMHULT, SWEDEN – The IKEA business has now reached the more sustainable sources goal that was set out to be achieved…
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Campaign Spotlight
Campaign Spotlight: #BeyondTaste, the campaign by Café de Colombia and McCann Worldgroup Colombia to taste coffee with your ears
BOGOTA, COLUMBIA – We are in a new paradigm of marketing to innovate through experiences and Café de Colombia, a…
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Campaign Spotlight
Campaign Spotlight | India: United Colors of Benetton launches the second leg of #UnitedByCause by Taproot Dentsu
NEW DELHI, INDIA – While 2020 is over, we are far from life as we knew it before the pandemic.…
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Campaign Spotlight
Campaign Spotlight | Mexico : McCann Worldgroup México and Chevrolet break fear to run out of power in an electric car
MEXICO CITY, MEXICO – One of the biggest barriers to buying this type of vehicle is the idea that there…
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Campaign Spotlight
Campaign Spotlight | India : Dentsu India partners with Jos Alukkas to question the status quo for women in India
KOCHI, INDIA – Dentsu India, the creative agency from the house of dentsu international, has launched a powerful film with…
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Digital News
Brand & Business: Rakuten Viber continues its impressive performance in APAC region in 2020
MANILA, PHILIPPINES – Viber, one of the world’s leading apps for free and easy communication, has recorded an overall increase in…
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Global News
Insight: Three companies to account for 53% of U.S. connected TV ad market revenue in 2021
LONDON, UK – Streaming video viewing gained massive traction in 2020, especially on connected TV (CTV) devices. According to the…
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Campaign Spotlight
Campaign Spotlight: Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables
AMSTERDAM, NETHERLANDS – Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest…
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Global News
Brand & Business: New advisory board reflects Type Directors Club commitment to diversity
NEW YORK CITY, USA – The Type Directors Club, the leading global typography organization, has enhanced diversity within its leadership with…
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Awards News
Awards: Bozoma Saint John, Merlee Jayme and Geoff Northcott appointed as Cannes Lions Jury Presidents
CANNES, FRANCE – Cannes Lions has confirmed its Jury President line-up for the awards in June. Bozoma Saint John, Merlee…
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Philippine News
Brand & Business: Coca-Cola Philippines unveils Manila hub, jumpstarts 2021 investments
MANILA, PHILIPPINES – Coca-Cola Beverages Philippines, Inc. (CCBPI)—the bottling arm of Coca-Cola in the country—has unveiled its new distribution center…
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Digital News
Insight: Mental health talk is gaining momentum on social media despite physical wellness trumping it with twice as many online mentions
SINGAPORE – With the emergence of Covid-19 in 2020, came a significant shift in consumer attitudes towards health and wellness. Consumers…
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