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Awards News
The 4AS Philippines celebrates creative excellence and the Alamats of Philippine advertising at the 27th AOY Awards
MANILA, PHILIPPINES – The 27th Agency of the Year (AOY) Awards transformed The Peninsula Manila into a night of pure…
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Featured
OMG Philippines plays it forward with CREO, strengthening its hold on APAC’s influencer marketing arena
MANILA, PHILIPPINES – In a digital world where influence has become a currency of connection, Omnicom Media Group (OMG) Philippines…
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Brand & Business
Mang Inasal reopens first store in Iloilo, unveils 5G store design
MANILA, PHILIPPINES – The birthplace of the Philippines’ Grill Expert, Mang Inasal Robinsons Place Iloilo, has officially reopened—refreshed, reimagined, and…
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adobo Exclusive
Inbrax Worldwide CCO Pancho Gonzales proves how brain rot and absurdity are effective brand connectors at MAD STARS 2025
BUSAN, SOUTH KOREA – At MAD STARS 2025 in Busan, the buzz was all about AI, until Inbrax Worldwide Chief…
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Awards News
Philippines dominates Southeast Asia at MAD STARS 2025 with Grand Prix of the Year for MullenLowe Treyna, 2 Grand Prix for VML Manila: Full List Here
BUSAN, SOUTH KOREA – MAD STARS 2025 is back — and bolder than ever. Held from August 27 to 29…
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Events
Inside PICKUP COFFEE’s intimate degustation dinner: How ‘Feel The PICKUP’ invites us to feel the joy in small, uplifting moments
MANILA, PHILIPPINES – Today, access to premium coffee is anything but scarce. In Imus, Cavite alone, where I live, I…
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Featured
Inside MAD STARS 2025 Day 1: Navigating AI’s promise, limits, and human potential
BUSAN, SOUTH KOREA – Every year, the Republic of Korea, through the Ministry of Culture, Sports and Tourism and the…
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Featured
We Deliver Joy: Jollibee introduces its all-new delivery app to its digital-first market consumers
MANILA, PHILIPPINES – In the Philippines, convenience isn’t just a perk — it’s an expectation. Food-ordering platforms have become central…
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Featured
The art of unserious survival: How Gen Z Filipinos’ brain rot humor became the ultimate weapon in a collapsing world
CEBU, PHILIPPINES – After attending BaiCon 2025 in Cebu City from July 18 to 20, 2025, adobo Magazine’s Senior Content…
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adobo Exclusive
‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Philippines and Leo Manila Chief Creative…
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adobo Exclusive
BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity…
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Events
adobo Football Cup kicks off its 14th season in full force
MANILA, PHILIPPINES – The adobo Football Cup is back and stronger than ever in its 14th season! After last year’s…
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Featured
2025 APAC Tambuli honors BPI CMO Mary Catherine Elizabeth Santamaria for her commitment to ‘do good, for the greater good’
MANILA, PHILIPPINES – In the world of business and marketing, purpose and impact are two words that are often used…
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