AwardsGlobal News

Cannes Lions 2022: Accenture Song New York takes home Direct Grand Prix, Ogilvy Mumbai and FCB India win Gold Lions

MANILA, PHILIPPINES — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Direct Lions, with “Less Talk, More Bitcoin” by Accenture Song New York for Coinbase taking home the Grand Prix.

B04 (Use of Broadcast)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
LESS TALK, MORE BITCOIN
COINBASE
COINBASE
ACCENTURE SONG, New York / COINBASE, San Francisco
USA
GRAND PRIX
GRAND PRIX

A06 (Travel / Leisure)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
INVALUABLE FOOD
MADRID FUSIÓN
MADRID FUSIÓN
LEO BURNETT, Madrid
SPAIN
GOLD LION
GOLD LION

C02 (Data-driven Targeting)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
SHAH RUKH KHAN-MY-AD
CADBURY CELEBRATIONS
CADBURY CELEBRATIONS
OGILVY, Mumbai
INDIA
GOLD LION
GOLD LION

E04 (Launch / Re-launch)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
APOLOGIZE THE RAINBOW
SKITTLES
SKITTLES LIME
DDB, Chicago / DDB, New York
USA
GOLD LION
GOLD LION

E05 (Personalized Campaigns)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
APOLOGIZE THE RAINBOW
SKITTLES
SKITTLES LIME
DDB, Chicago / DDB, New York
USA
GOLD LION
GOLD LION

F01 (Local Brand)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE ELECTIONS EDITION
ANNAHAR NEWSPAPER
ANNAHAR NEWSPAPER
IMPACT BBDO, Dubai
UNITED ARAB EMIRATES
GOLD LION
GOLD LION

F05 (Cultural Insight)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE NOMINATE ME SELFIE
POLITICAL SHAKTI + THE TIMES
OF INDIA
PUBLIC PRESSURE GROUP
FCB INDIA, Delhi / FCB CHICAGO
INDIA
GOLD LION
GOLD LION

F08 (Market Disruption)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
CIRKULÄR
IKEA
RETAIL
HJALTELIN STAHL, PART OF ACCENTURE SONG, Copenhagen / IKEA DANMARK, Taastrup /
MARKETSQUARE, Copenhagen
DENMARK
GOLD LION
GOLD LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button