SINGAPORE – What does the future of storytelling in Asia look like? If Viddsee has anything to say about it, it’s bold, emotionally charged, and deeply rooted in cultural authenticity. The Singapore-based creative company and streaming platform has just unveiled a sweeping strategic evolution – one that turns their belief in the power of stories into a full-throttle storytelling ecosystem designed for scale, impact, and resonance.
Viddsee is aligning its creative heart with marketing muscle and platform innovation to fuel a storytelling powerhouse built for the digital-first world.
“We’ve always believed in the power of story – but belief isn’t enough in this climate,” said Ho Jia Jian, CEO and Founder of Viddsee. “This evolution is about matching creativity with capability. It’s about building the systems, teams, and platforms to turn meaningful ideas into measurable impact.”
At the center of this new direction are two verticals redefining how stories are developed and delivered: Viddsee Marketing and Viddsee Originals.
Viddsee Marketing is the brand’s full-funnel answer to digital storytelling. From branded entertainment to influencer strategy, content to media activation—this is where brands meet narrative craft. It’s also home to Nuggets by Viddsee, a nimble, social-first content engine delivering bite-sized, trend-responsive stories tailored for the mobile screen.
And it’s not just the tech that’s leveling up. Strategic heavyweights like David Koh (formerly of Samsung, Disney, Canon) now lead strategy, while award-winning creative Lawrence Hu (IKEA, Singapore Airlines, AMEX) sharpens the brand’s creative edge.
Meanwhile, Viddsee Originals powers the company’s creative nucleus. This is where ideas take flight -stories that don’t just entertain, but influence culture. At its core is Viddsee Reels, a platform within a platform, championing the fast-emerging genre of micro-dramas crafted for Southeast Asia’s mobile-first audience.
As Viddsee expands across Southeast Asia from Malaysia to Thailand and beyond – the brand’s focus is crystal clear: to embed strategic creativity into every layer of its operations.
