ASIA-PACIFIC – SHANGHAI, CHINA, OCTOBER 10, 2011: Mindshare China today announced its appointment to spearhead the Search business for leading sports and equipment brand, Nike, Inc. The appointment comes off the back of a competitive pitch.
“We are really pleased with Nike’s decision. As one of the premiere sports and equipment brands in the world, Nike has a long history of success which we are keen to extend. Given the brand’s willingness to challenge and grow Search in this competitive market, Mindshare now has a significant responsibility ahead to boost Nike’s competency and investments in this arena,” said Melvyn Goh, President of Mindshare China.
“Search sits at the heart of our communication strategies. Through search consumers can connect to Nike on demand, which is important as we work to serve the athlete in each of us. Integrating search with store is increasingly important as it brings commercial value," said Gordon Domlija, Managing Director – Key International Accounts, Mindshare China.
Mindshare currently handles Nike’s media communications across the globe.
