Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Omnicom shuts DDB, FCB, MullenLowe after historic Interpublic acquisition
MANILA, PHILIPPINES – In the wake of its historic takeover of Interpublic Group, Omnicom is closing the book on three…
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Globe marks 10 years of GDay with family-centered celebration at Museo Pambata
MANILA, PHILIPPINES – The 917 GDay 10th year anniversary celebration took a heartwarming turn as Globe launched its first-ever GDay…
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Ten years means gratitude, giving back, and goal-setting at Spark It
MANILA, PHILIPPINES — Spark It welcomes a fearless chapter as 2025 marks its tenth year anniversary. What started as a…
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PICKUP Coffee unveils Christmas Classics and its most artistic planner yet
MANILA, PHILIPPINES – The holidays are officially here! Filipinos are celebrating the most-awaited season of the year — a time…
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HelloFranses! expands to APAC, bringing new creator partnerships to the region
SINGAPORE – Integrated communications agency W Communications has announced the regional launch of HelloFranses!, a standalone Celebrity and Creator-first consultancy…
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Omnicom seals Interpublic acquisition, establishing the world’s top marketing and sales network
NEW YORK, USA – Omnicom today announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc.…
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DO. Agency takes bold step into the UK with The Elephant Room partnership
Australia/APAC – Global independent micro-network DO. AGENCY has expanded its international footprint with the acquisition of a stake in UK creative agency The…
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Le Pont Residences: A new chapter in elevated living
MANILA, PHILIPPINES – There comes a moment when success feels less like reaching a destination and more like shaping a…
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BuzzFeed Asia levels up reader experience with Taboola’s AI answer engine
SINGAPORE — Taboola today announced that BuzzFeed Asia has selected DeeperDive, its industry-first GenAI answer engine built for publisher websites, to enhance…
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The global edge: How Tagline built its strategy for expansion, and turned cultural depth into impact
MANILA, PHILIPPINES – The pursuit of global expansion has traditionally been viewed as a race for technological superiority and speed.…
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PICKUP COFFEE ushers in the holidays with ‘Make it Merry, Make it PICKUP’ campaign
MANILA, PHILIPPINES – This holiday season, PICKUP COFFEE officially launches its 2025 Christmas campaign, “Make it Merry, Make it PICKUP.”…
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Viber CRO Cristina Constandache on easing the customer journey, super apps, and her tech experience from then to now
MANILA, PHILIPPINES – “When I first stepped into tech, it felt a lot like surfing a tide. You can’t control…
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Jollibee Group recognized for community impact reporting excellence
MANILA, PHILIPPINES – The Jollibee Group received the Bronze award in the Community Impact Reporting category of the 11th Asia Sustainability…
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