Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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BPI AIA celebrates 16 Years with expanded digital and accessible protection solutions
MANILA, PHILIPPINES — BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank of the Philippine Islands (BPI)…
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Decoding the next decade: WPP Media’s ‘Now and Next’ Summit delivers roadmap for the future of media
MANILA, PHILIPPINES – The media landscape is perpetually in motion, but WPP Media is setting the compass for the industry’s…
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Say it with flavor: Let your holiday feast the talking with SM Supermalls
MANILA, PHILIPPINES – Pinoys best serve their love through food. People may be busy, tired, or terrible at saying the…
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Post-MullenLowe, TREYNA marks a new chapter
MANILA, PHILIPPINES – Following the Omnicom-IPG merger, the agency formerly known as MullenLowe TREYNA will rebrand to TREYNA as the…
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Google’s Year in Search 2025 reveals what captivated Filipinos this year
MANILA, PHILIPPINES – As 2025 draws to a close, Google unveils its annual Year in Search lists, capturing the trends, personalities, and…
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Niko and … brings Evangelion to Manila in a limited-time collaboration celebrating the anime’s 30th anniversary
MANILA, PHILIPPINES – niko and … is gearing up to bring a burst of anime energy to Manila as its…
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Havas accelerates growth in ANZ with acquisition of independent media agency Kaimera
SYDNEY, AUSTRALIA – Havas announces the acquisition of Kaimera, an award-winning, independent media agency recognized for its expertise in simplifying…
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Ellerton & Co. Public Relations celebrates 10 year anniversary
SINGAPORE – Ellerton & Co. Public Relations (“Ellerton & Co.”), Southeast Asia’s leading independent public relations and marketing agency, celebrates…
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Wondrlab’s Hector powers 350+ brands, expands to US and Japan
MUMBAI, INDIA – Wondrlab, India’s fastest-growing mar-tech network, announced today that its proprietary commerce-media platform Hector now powers growth for…
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Global agency veterans launch 100% female-owned collective built to challenge convention
SYDNEY, AUSTRALIA – A new era in creativity has arrived with the launch of MAAD Collective, a 100% female-owned and…
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McCann Singapore, MullenLowe Singapore to combine, creating a stronger integrated creative offering under new Omnicom Advertising structure
SINGAPORE – McCann Singapore and MullenLowe Singapore will integrate to form a unified creative agency in the Singapore market, following…
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A century of goodness goes public: Why Del Monte hit so hard online
MANILA, PHILIPPINES – For its 100th year, Del Monte Philippines launched a centennial campaign that went beyond a typical anniversary.…
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Buenas PH joins YGS Live as presenting partner for ‘Battle of the Streamers’
MANILA, PHILIPPINES – Buenas PH, an eCasino operator linked to Belle Corporation, has been named the presenting partner for the upcoming…
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