Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Sprinklr, SAMY strengthen global partnership to power AI driven brand growth
NEW YORK, NY — Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced an expanded global…
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Jollibee’s Joyful Christmas Stores are back to spark joy this season
MANILA, PHILIPPINES – For the third straight year, Jollibee kicked off the holidays by once again lighting up its Joyful…
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Salty Games appoints Orange Line as digital strategy and creative partner
SYDNEY, AUSTRALIA – Australian game developers, Salty Games, has appointed consulting-led digital marketing agency, Orange Line, as its strategy, paid media…
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Toshiba names Chef Josh Boutwood as Takumi Master for Progressive Cuisine
MANILA, PHILIPPINES – Two-Michelin-star Chef Josh Boutwood steps into the spotlight as Toshiba’s Takumi Master for Progressive Cuisine, transforming kitchens…
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4As Malaysia expands membership by 36% amid rising industry confidence
KUALA LUMPUR, MALAYSIA – The 4As Malaysia has increased its membership by 36% during the past 15 months, bringing its…
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AI, authenticity drive Lazada’s record setting 11.11 performance
SINGAPORE — Lazada, Southeast Asia’s leading eCommerce platform, concluded its 11.11 Biggest Sale of the Year with standout performance that underscores…
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From execution to strategy: How AI is redefining PR across Asia
BANGKOK, THAILAND — Communications professionals across Asia are entering a defining new era, one where artificial intelligence (AI) is rapidly evolving…
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Sime Darby Property renews WPP Media as Agency of Record to drive multi-year transformation
KUALA LUMPUR, MALAYSIA – Sime Darby Property Berhad has reappointed WPP Media as its integrated Media Agency of Record in Malaysia…
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Globe DevCon 2025 empowers the next wave of digital creators
MANILA, PHILIPPINES – Globe reached another milestone in its drive for innovation and talent development with the successful staging of…
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Elav Horwitz steps into newly created innovation role at WPP
GLOBAL – WPP today announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a new role created…
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Maya introduces tap and go convenience with Google Pay integration
MANILA, PHILIPPINES – Filipinos practically run their entire lives on their phones — checking group chats, booking rides, and juggling…
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TBWA unveils TBWAi GEO as the next evolution after SEO
MANILA, PHILIPPINES – From traditional advertising to the rise of online, social media, and mobile-first executions, TBWA\Santiago Mangada Puno has…
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Fortune honors Malina Ngai as one of Asia’s most powerful women: The science behind AS Watson’s 185-Year legacy
MANILA, PHILIPPINES – Dr. Malina Ngai, Group CEO of AS Watson, has been named one of Fortune’s Most Powerful Women…
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