Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Stagwell’s Assembly and ADK Global unite to create APAC’s largest full-service challenger agency
HONG KONG — Global omnichannel media agency Assembly today announced a merger with ADK Global, a network of overseas subsidiaries…
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Dentsu expands global innovation ecosystem with the launch of Dentsu Lab in India
MUMBAI, INDIA – Dentsu has announced the launch of Dentsu Lab in India, marking a major expansion of its global innovation…
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Eastern Communications Backs Government Agenda for a Digital-First PH
MANILA, PHILIPPINES — Eastern Communications upholds its support for the Philippine government’s digital-first agenda, rolling out initiatives that enhance connectivity,…
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Creative marketing, amplified: How human imagination and authenticity work with AI
MANILA, PHILIPPINES – A couple of years into its emergence, it’s safe to say that the power of AI has…
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YouTube Works Awards: How creativity and storytelling have evolved over the years
MANILA, PHILIPPINES – Over the past decade, YouTube has quickly established itself as an indispensable tool for brands and marketers.…
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VinFast accelerates ecosystem strategy as the Philippines pushes forward in Southeast Asia’s EV race
MANILA, PHILIPPINES – With fewer than 19,000 electric vehicles sold in 2024, the Philippines remains a minor player in Southeast…
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Home Credit Philippines makes Pride Month 2025 Makulay at Home
TAGUIG, PHILIPPINES – In a vibrant celebration of diversity and inclusion, Home Credit Philippines (HCPH), the country’s leading consumer finance company…
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EastWest named Mid-Sized Retail Bank of the Year at the ABF Retail Banking Awards 2025
MANILA, PHILIPPINES – EastWest has been awarded Mid-Sized Retail Bank of the Year (Philippines) at the prestigious Asian Banking & Finance (ABF) Retail…
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SM Group accelerates plastic waste reduction through nationwide initiatives
PASAY CITY, PHILIPPINES – The SM Group is strengthening its sustainability agenda with a heightened focus on plastic waste reduction, rolling…
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Discovery Primea and AdventEnergy forge strategic partnership for smarter, sustainable energy solutions
MAKATI CITY, PHILIPPINES – In a move toward smarter energy management and operational sustainability, Discovery Primea Hotel and Residences, one of Makati’s…
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LFP Media appoints Leroy Tremblot to create visual identity for Ligue 1+
PARIS, FRANCE – LFP Media has selected renowned brand agency Leroy Tremblot – a specialist in sports branding and part of The…
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Minotaur expands capabilities with new hires
MANILA, PHILIPPINES – Minotaur, a team of brand gamification experts, is expanding its footprint, expertise, and offerings in a bold…
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Future4ward: GCash iGnite Innovation Summit 2025 champions people-first approach to AI
MANILA, PHILIPPINES – GCash, the Philippines’ largest cashless ecosystem and leading finance super app, hosted the 2025 run of its premier…
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