Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Discovery Primea and AdventEnergy forge strategic partnership for smarter, sustainable energy solutions
MAKATI CITY, PHILIPPINES – In a move toward smarter energy management and operational sustainability, Discovery Primea Hotel and Residences, one of Makati’s…
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LFP Media appoints Leroy Tremblot to create visual identity for Ligue 1+
PARIS, FRANCE – LFP Media has selected renowned brand agency Leroy Tremblot – a specialist in sports branding and part of The…
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Minotaur expands capabilities with new hires
MANILA, PHILIPPINES – Minotaur, a team of brand gamification experts, is expanding its footprint, expertise, and offerings in a bold…
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Future4ward: GCash iGnite Innovation Summit 2025 champions people-first approach to AI
MANILA, PHILIPPINES – GCash, the Philippines’ largest cashless ecosystem and leading finance super app, hosted the 2025 run of its premier…
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InLife elects Atty. Victor P. Lazatin as new trustee
MANILA, PHILIPPINES – InLife, the largest Filipino life insurer, has announced the election of Atty. Victor P. Lazatin as its new Independent Trustee. He will fill the seat vacated…
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We Are Social rebrands Socialize in the Middle East, marking a new era of unified global identity
DUBAI, UAE – Leading socially led creative agency We Are Social has officially rebranded Dubai-based Socialize as We Are Social Middle East, effective July 14…
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Scandinavian soul into Filipino homes: How IKEA’s STOCKHOLM collection brings democratic design to life
MANILA, PHILIPPINES – For four decades, millions of people worldwide have enjoyed IKEA’s STOCKHOLM collection inside their homes — from…
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Teleperformance celebrates Pride with unity across The Philippines
MANILA, PHILIPPINES – Teleperformance (TP) in the Philippines joined the 2025 Pride Month celebrations with an unmistakable presence – rallying…
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billups accelerates global expansion and reframes OOH as a performance channel
NEW YORK, USA – Reinforcing its position as the world’s largest independent out-of-home (OOH) media agency, billups announced a remarkable 73.8% year over…
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Globe, CCP partner to empower student creatives and future Filipino artists
MANILA, PHILIPPINES — Globe has formalized a year-long institutional partnership with the Cultural Center of the Philippines (CCP) to promote…
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GCash becomes first Philippine fintech to secure dual ISO Certifications for Information Security and Privacy Management
MANILA, PHILIPPINES – GCash, the country’s number one finance super app and largest cashless ecosystem, has become the first fintech company…
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Mentos adds a fruity twist to everyday breaks with new Grape Mint and Peach Mint flavors
MANILA, PHILIPPINES — Everyone’s rushing to get to work, meet deadlines, pay bills, and chase down that never-ending to-do list.…
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BETC unveils the Maison BETC network: A bold new chapter in luxury branding
NEW YORK, USA — Parisian agency BETC is pioneering a new approach to luxury advertising: launching a first-of-its-kind, specialized global…
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