Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Donny Pangilinan joins the PICKUP COFFEE family as its newest brand ambassador
MANILA, PHILIPPINES – PICKUP COFFEE celebrated a milestone moment during its welcoming event last February 5 at SM Megamall Fashion…
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1834 Premium Distilled Gin bagged multiple awards at the third Manila Gin Festival
MANILA, PHILIPPINES – Ginebra San Miguel‘s 1834 Premium Distilled Gin continues to make a mark on the premium gin scene…
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TUMI spotlights the vibrancy of Peru in its new spring 2025 collection
MANILA, PHILIPPINES – TUMI, the leading international travel, lifestyle and accessories brand, is ushering in Spring 2025 with vibrant energy.…
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TikTok champions digital safety with civil society groups, creators, and election watchdogs on Safer Internet Day
MANILA, PHILIPPINES – TikTok marked Safer Internet Day with a series of strategic engagements across the Philippines. Bringing together civil…
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DOST-PTRI and Bayo Manila push for circular fashion with TexRev’s Fabric-to-Yarn
MANILA, PHILIPPINES — The Department of Science and Technology-Philippine Textile Research Institute (DOST-PTRI) and Bayo Manila, through DOST’s Collaborative Research…
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Tanduay welcomes the Year of the Snake with a limited edition Superior Rum
MANILA, Philippines – Ushering in the wisdom and elegance of the Year of the Snake, Tanduay unveils a limited-edition release…
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Pernod Ricard Philippines unveils digital labels to elevate consumer transparency
MANILA, PHILIPPINES – In a new move for the wine and spirits industry, Pernod Ricard Philippines is introducing digital labels…
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How Asahi Appliances rekindled its Filipino roots and found new growth on TikTok Shop
MANILA, PHILIPPINES — For over four decades, Asahi Appliances has been a household name in the Philippines, renowned for its…
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GCash, Viamericas partnership makes sending real-time remittances from North America to Philippines easier for OFWs
MANILA, PHILIPPINES – GCash, the Philippines’ leading finance app and largest cashless ecosystem, has recently forged an alliance with Viamericas,…
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Cebu Pacific pioneers generative AI for customer experience in Southeast Asia
MANILA, PHILIPPINES – Cebu Pacific, the Philippines’ leading airline, is proud to announce its partnership with Ada, a global leader…
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Jollibee collaborates with Good Smile Company for new Nendoroid figurine
MANILA, PHILIPPINES — Cementing itself as the first Filipino brand to enter the prestigious Nendroid line, Jollibee is thrilled to…
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Publicis LUXE: New hubs in Geneva and Zurich
ZURICH, SWITZERLAND – Publicis Groupe Switzerland is expanding its global agency offering with the launch of Publicis LUXE, which specialises in…
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BBDO unveils new vision to #DoBigThings
WORLDWIDE — BBDO is making an ambitious statement. It’s no longer just about “The Work, The Work, The Work”—it’s about…
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