MANILA, PHILIPPINES – Over 320 branches nationwide and 40 million cups of coffee later, PICKUP COFFEE’s signature green carts and cups are now a familiar sight in key cities. Undoubtedly, the Filipino company has remained committed to achieving its vision of becoming the country’s #1 fast beverage brand — with its 3-year growth unprecedented by any other F&B chain.
Driven by their mission to UPlift everyone with delicious and surprisingly affordable beverages, they continue to serve premium espresso in every cup. Each cup is made with 100% Arabica beans that are freshly pulled per order by trained baristas.
Last February 25, 2025, marked PICKUP COFFEE’s 3rd Anniversary. To celebrate, they launched an anniversary collection that’s as bold and exciting as their mission – 3 collaborations to commemorate 3 years!
First, the company dropped a special surprise for all their PICKUP Friends on their anniversary date: a limited edition shirt produced by SECRET FRESH that comes in black and white. Featured at the back of the shirt is an art piece designed by Winnie Yip Xin Wei (WINNIEYIPPIE) depicting her original character BBG (“Bubble Butt Girl”), celebrating PICKUP COFFEE’s 3rd Anniversary at an iconic PICKUP COFFEE cart. Those who want to get their hands on this limited edition shirt drop can get them in select PICKUP COFFEE branches through the PICKUP APP or at the Secret Fresh HQ at Ronac Art Center.
Second, PICKUP COFFEE also unveiled a special WINNIEYIPPIE release—the PICKUP COFFEE x WINNIEYIPPIE Collectible BBG Toy. This adorable collectible reimagines the beloved “Bubble Butt Girl” as a PICKUP barista sporting a PICKUP COFFEE cap and tee. With only 100 pieces available, this exclusive collectible can only be purchased through a raffle draw. Here’s how to join the raffle:
- Step 1: Collect 10 stamps on the PICKUP APP to earn one raffle voucher for a chance to purchase the PICKUP COFFEE x WINNIEYIPPIE Collectible BBG Toy. More vouchers redeemed between March 8-14, more chances of winning a chance to purchase!
- Step 2: 100 lucky PICKUP COFFEE APP users will be randomly chosen. Winners will be announced on March 17, 2025, at 6 PM via @pickupcoffeeph socials.
- Step 3: 100 lucky PICKUP COFFEE APP users will receive an SMS and email confirmation with details on how, where, and when to purchase their PICKUP COFFEE x WINNIEYIPPIE Collectible BBG Toy.
- Promo period/voucher redemption period: March 8 – March 14, 2025
The raffle for a Chance to Purchase the limited edition PICKUP COFFEE x WINNIEYIPPIE Collectible BBG Toy runs from March 8 to 14, 2025.
But the surprises didn’t stop there. PICKUP COFFEE also released another exclusive collaboration with Auro Chocolate, another brand proudly founded in the Philippines. Their newest Auro Pistachio Chocolate Milk (Php 99 on the PICKUP APP) is an indulgent beverage blending the rich, velvety taste of Auro’s premium cacao with the nutty, buttery notes of pistachio. This limited-time offer will be released on March 12, 2025 within PICKUP COFFEE’s Pistachio Series, which includes the classic Pistachio Milk (Php 99 on the PICKUP APP). This collaboration highlights the shared commitment of both brands—PICKUP COFFEE and Auro Chocolate—to innovation, quality, and Filipino craftsmanship.
As PICKUP continues to grow, so does the opportunity to share its UPlifting coffee experience with even more communities. Property owners and brokers with unleased spaces are invited to earn more by being a part of this expansion. To explore potential partnerships, contact expansion@pickup-coffee.com. With more collaborations, innovations, and store openings ahead, PICKUP COFFEE is shaping an even bigger and bolder 2025.
