SINGAPORE – Singapore’s creative community convened recently for “The Art of Creative Leadership,” an evening of insightful discussion on personal branding, authenticity, and creative leadership presented by The One Club for Creativity and The Great Room Singapore.
Attendees engaged in thought-provoking discussions about how struggles and passions intersect to transform careers and lives. The event also reinforced The One Club for Creativity’s commitment to nurturing the next generation of leaders, ensuring that creativity thrives in an industry that is constantly redefining itself.
“Beyond the awards, the real blueprint of a creative legacy lies in resilience and storytelling,” said Fe Husaint, Managing Director, Greenpark APAC. “The session was not only insightful but also incredibly entertaining.”
Jackie They, General Manager at The Dubs Agency, added “It was a great collision of ideas and conversations! Wonderful event reconnecting with great creative minds.”
At the heart of the evening was a keynote session from Tay Guan Hin, the APAC Regional Director of The One Club. The discussion underscored that true leadership is built on resilience, authenticity, and the ability to craft a personal brand that endures long after the applause fades.
He said “True creative leadership isn’t just about winning awards, but about challenging expectations, rewriting our own narratives, and leaving a legacy for future generations. that outlives recognition.”
Maggie Michella, ACD, Ogilvy Singapore observed “The best part of the event was connecting with creatives from different generations—hearing their unique stories and backgrounds and realising how many different paths lead to this industry. It reinforced how much there is to learn from each other.”
“Personal branding for creatives struck a chord,” added Mateusz Mroszczak, Chief Creative Officer, VML. “While we spend our careers building brands for clients, we often neglect our own.”
Set against the backdrop of The Great Room’s inspiring heritage space, the venue played a pivotal role in fostering an atmosphere of collaboration and creativity.
“Magic happens when great design meets creative minds,” said Yvonne Chan, Regional Director of Marketing, The Great Room. “We are thrilled to host such talented advertising and creative professionals at The Great Room—where design is more than aesthetics; it’s a catalyst for ideas, collaboration, and inspiration.”
The evening left a lasting impact, with attendees reflecting on the power of storytelling and mentorship in shaping the industry’s future.
“A masterclass in creative leadership—personal anecdotes blended seamlessly with industry insights, making it an evening well spent,” said Chris Chiu, Head of Brand, Creative & IP Development at Mandai X.
Ai Lin Tan, Senior Creative Director, VML called the event “A night of compelling stories and invaluable wisdom. The session was a reminder that leadership extends beyond advertising—it’s also about inspiring others in their personal journeys.”
“The session was a masterclass in leadership and creativity, packed with actionable insights and hard-won wisdom,” said Charu Menon, Managing Director & Executive Producer- Heckler. “It was peppered with personal anecdotes, humour and relatable stories, all packaged in tidy little bite-sized nuggets. It was enriching and lovely to be a part of it all!” -.
A special thanks to The Great Room for hosting this extraordinary gathering, reinforcing their mission to transform the way we work, meet, and socialise—making life truly “all work, all play.”
About The Great Room by Industrious
Established in 2016, The Great Room is a hospitality-led premium workspace designed to redefine how people work, meet, and connect. From its flagship 15,000 sq ft location in Singapore, it has expanded to 13 prime locations in Asia-Pacific, including Bangkok, Hong Kong, and Sydney.
In 2022, The Great Room became part of Industrious, granting members access to a global network of 200 premium coworking spaces across 65 cities. Following CBRE’s acquisition of Industrious in 2025, The Great Room is positioned for continued expansion.
Recognised as a Company of Good by the National Volunteer & Philanthropy Centre in 2024, The Great Room remains committed to delivering exceptional work environments, blending hospitality-driven design, premium amenities, and flexible workspace solutions for businesses of all sizes.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
