Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Cinnabon expands beyond bakeries with limited-edition collagen meal replacement
Cinnabon, home of the world-famous cinnamon roll, is extending its iconic flavor into a new category through a licensed collaboration…
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Netflix expands ad supported plan to the Philippines in 2027
Starting in 2027, Netflix’s ads plan will expand to 15 new countries including the Philippines, giving members more affordable plan…
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The recipe behind Mang Inasal’s growth, according to VP for Marketing Mari Aldecoa
For Pinoy-style grilled chicken cravings, many people flock to Mang Inasal. The restaurant’s juicy, smoky chicken inasal hits the spot…
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Auro Cafe: From growing cacao to growing a business
Auro founders Mark Ocampo and Kelly Go had always loved food — and chocolate, in particular.They decided to take that…
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inDrive unveils global rebrand built around fairness and human connection
inDrive isn’t just redesigning its look, it’s redefining how fairness is seen and felt inDrive has unveiled a new global…
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INNOCEAN expands India footprint with new Bengaluru office
INNOCEAN, a global marketing communications company operating in 22 countries including its headquarters in Seoul, today announced the opening of…
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Bread Agency wins MoleMap social media remit for ANZ markets
MoleMap, the leading provider of digital skin checks and mole-mapping services across Australia and New Zealand, has appointed Bread Agency…
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Havas Thailand wins Budweiser 0.0 FIFA World Cup 2026 campaign mandate in Thailand
Havas Thailand has been appointed by AB InBev as the lead marketing and media partner for Budweiser 0.0. FIFA World…
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WPP secures expanded global creative and production remit for Henkel Consumer Brands
WPP today announced it has been awarded the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic…
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Omnicom Oceania commits to large scale MiniMBA rollout to elevate marketing effectiveness
Omnicom Oceania has announced an industry first, multi-year partnership with the MiniMBA in Marketing, committing to roll out the globally…
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R\GA marks five decades of innovation with new book release
R/GA, the independent global creative innovation company, today announced the release of R/GA By Design: Revolutionizing Film, the Internet, Social and…
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How Mad Monkey built a 50K community without chasing trends
While most travel brands are still trying to reverse-engineer the algorithm, we quietly did something different. Mad Monkey stopped chasing…
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Weaving heritage with innovation: How Get Spotted grew through purpose and digital transformation
At its core, Get Spotted remains deeply Filipino. Get Spotted works with the weaving community in Kabankalan, Negros Occidental, where…
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