Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Google I/O brings real-world benefits through cutting-edge innovation in new AI tools, updates
Anchored in the belief that technology should simplify and make life fun rather than complicate it, Google’s impressive new developments…
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Flux AI Asia unveils CRAISEE, a unified AI creation platform powered by 100+ models
AI creative platform CRAISEE, developed by Flux AI Asia and led by CEO Julie Jihyun Kang, today announced its official…
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PAGEONE Media accredited to cover the 79th Festival de Cannes
PAGEONE Media has been officially accredited by the prestigious Festival de Cannes, marking a significant milestone in the organization’s continuing international…
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Cancer Council selects 303 for multi-channel refresh of iconic fundraising campaign
Following a competitive pitch, Cancer Council has appointed fully integrated agency 303 to develop a digital-first brand platform for its…
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Maurice Blackburn names Orphan as creative agency partner
Maurice Blackburn Lawyers has appointed independent creative agency Orphan as its new creative partner. Maurice Blackburn CEO, Jacob Varghese, said…
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Ogilvy India unveils bespoke AI Creative Studio in collaboration with Google
Ogilvy India, in collaboration with Google, has unveiled a bespoke AI Creative Studio designed specifically to augment the agency’s creative…
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Marketing in a changing world: relevance as a growth engine
We’re entering a new era of marketing. Digital acceleration and the democratization of technology have sparked a profound shift in…
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AIA Philippines launches AI-powered training platform to empower agents elevate more meaningful, human‑first customer conversations
AIA Philippines is integrating artificial intelligence into training with the launch of “AI Roleplay,” a new AI-powered training platform designed…
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Eastern Communications launches new experience center showcasing award-winning customer experience
Eastern Communications has officially launched the Eastern Experience Center at Telecom Plaza, marking a significant step in its commitment to…
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Cebu Pacific inaugurates modern training facility for pilots, cabin crew
Cebu Pacific (CEB), the Philippines’ leading carrier, on Monday unveiled its new state-of-the-art training facility for pilots and cabin crew,…
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Maan Bautista is the new Executive Creative Director of Publicis JimenezBasic Philippines
Publicis JimenezBasic Philippines has appointed Maan Bautista as Executive Creative Director, effective immediately. In this role, she will lead the…
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Spotify launches “Your Party of the Year(s)” to mark 20 years of Music Discovery
Remember the first song you ever played on Spotify? Starting today, listeners can look back at the songs, artists, and…
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Cinnabon expands beyond bakeries with limited-edition collagen meal replacement
Cinnabon, home of the world-famous cinnamon roll, is extending its iconic flavor into a new category through a licensed collaboration…
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