Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Ogilvy India unveils bespoke AI Creative Studio in collaboration with Google
Ogilvy India, in collaboration with Google, has unveiled a bespoke AI Creative Studio designed specifically to augment the agency’s creative…
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Marketing in a changing world: relevance as a growth engine
We’re entering a new era of marketing. Digital acceleration and the democratization of technology have sparked a profound shift in…
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AIA Philippines launches AI-powered training platform to empower agents elevate more meaningful, human‑first customer conversations
AIA Philippines is integrating artificial intelligence into training with the launch of “AI Roleplay,” a new AI-powered training platform designed…
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Eastern Communications launches new experience center showcasing award-winning customer experience
Eastern Communications has officially launched the Eastern Experience Center at Telecom Plaza, marking a significant step in its commitment to…
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Cebu Pacific inaugurates modern training facility for pilots, cabin crew
Cebu Pacific (CEB), the Philippines’ leading carrier, on Monday unveiled its new state-of-the-art training facility for pilots and cabin crew,…
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Maan Bautista is the new Executive Creative Director of Publicis JimenezBasic Philippines
Publicis JimenezBasic Philippines has appointed Maan Bautista as Executive Creative Director, effective immediately. In this role, she will lead the…
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Spotify launches “Your Party of the Year(s)” to mark 20 years of Music Discovery
Remember the first song you ever played on Spotify? Starting today, listeners can look back at the songs, artists, and…
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Cinnabon expands beyond bakeries with limited-edition collagen meal replacement
Cinnabon, home of the world-famous cinnamon roll, is extending its iconic flavor into a new category through a licensed collaboration…
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Netflix expands ad supported plan to the Philippines in 2027
Starting in 2027, Netflix’s ads plan will expand to 15 new countries including the Philippines, giving members more affordable plan…
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The recipe behind Mang Inasal’s growth, according to VP for Marketing Mari Aldecoa
For Pinoy-style grilled chicken cravings, many people flock to Mang Inasal. The restaurant’s juicy, smoky chicken inasal hits the spot…
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Auro Cafe: From growing cacao to growing a business
Auro founders Mark Ocampo and Kelly Go had always loved food — and chocolate, in particular.They decided to take that…
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inDrive unveils global rebrand built around fairness and human connection
inDrive isn’t just redesigning its look, it’s redefining how fairness is seen and felt inDrive has unveiled a new global…
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INNOCEAN expands India footprint with new Bengaluru office
INNOCEAN, a global marketing communications company operating in 22 countries including its headquarters in Seoul, today announced the opening of…
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