Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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CID Communication, Minotaur PH forge strategic partnership to bridge PR and culture-driven engagement
CID Communication and Minotaur PH formally announce a strategic partnership that brings together decades of communications expertise and next-generation marketing…
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As discovery becomes the new storefront, Filipino MSMEs learn to scale through content
In the Philippines’ increasingly crowded digital marketplace, attention is no longer won through search bars alone. It is earned through…
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MC&V expands AI Director roster following Canva and Canteen Wins
AI-native production company MC&V has secured two new client wins, the iconic Australian brands Canva and Canteen. The wins reflect…
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Offshore Music marks 10 years with intimate five-part documentary series
Offshore Music celebrates its tenth anniversary with the launch of a five-part documentary series chronicling its journey as one of…
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Koto expands APAC footprint with new Singapore studio
Global creative studio Koto has officially opened in Singapore, hiring Mark Teal to lead APAC Growth. The new location, Koto’s…
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SM Group boosts renewable energy use to 31% in 2025
SM Investments Corporation (SM Investments), the parent company of the SM Group, said the Group increased its renewable energy sourcing…
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New Balance marks Grey Days 2026 with month long celebration in the Philippines
New Balance is marking the return of Grey Days, the brand’s annual celebration of its signature colorway, with a month-long…
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Carmelo Anthony’s Creative 7 partners with Utopai Studios to develop AI-powered sports entertainment IP
Utopai Studios today announced that Basketball Hall of Famer and entrepreneur Carmelo Anthony, through his production company Creative 7, has…
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We Are Social backs KLABU’s mission to unite refugee communities through sport
Global socially-led creative agency We Are Social’s Amsterdam office has partnered with KLABU, a non-profit dedicated to building community-led sports…
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PHD China lands De’Longhi media business in strategic China expansion
Omnicom Media agency PHD has been appointed as the media agency of record for De’Longhi in China, further strengthening its…
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Happiness Saigon launches Việt Mockup Library to spotlight authentic Asian creativity
Vietnamese creativity is gaining global momentum, but the tools used to present it have often lagged behind. For years, designers…
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#LoveVaselineLikeJENNIE: Vaseline partners with JENNIE as Global Ambassador for its body care collection
Vaseline announces global superstar JENNIE as Global Ambassador for its body care collection. The partnership brings together one of the…
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Havas acquires Format to strengthen next-generation influence communications
Havas today announces the acquisition of Format. This strategic move, led by Havas Paris, will accelerate the development of new…
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