Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Why community-driven values are becoming the beauty industry’s biggest differentiator
In an industry where “purpose” has become one of the most overused marketing terms, consumers have also become increasingly skilled…
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Reclaiming the ears: Soundesign champions ‘audio-first’ storytelling
In a world dominated by visuals, SOUNDESIGN is reminding creatives not to overlook one of storytelling’s most powerful tools: sound.…
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Jordan Tourism Board appoints FP7 McCANN UAE & Initiative MENAT for creative and media mandate
Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic…
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The Mind Museum, NutriAsia show that better futures are possible in Playtales: Reimagining Tomorrows
For 14 years, The Mind Museum and NutriAsia have shared a strong and meaningful partnership rooted in promoting science education,…
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Adapt, evolve, create: The ‘challenger mindset’ driving TREYNA forward
In advertising, staying in business for decades is already an achievement. Remaining culturally relevant through shifting consumer behavior, technological disruption,…
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Boarding soon: Fully Booked at NAIA Terminal 3
Travelers, meet your new favorite layover: Fully Booked at NAIA Terminal 3. Fully Booked NAIA Terminal 3 branch officially opens…
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Simmons shakes up entire category with a fresh new perspective
Simmons, the leader in premium mattress technology, launches its latest Beautyrest brand campaign, Bring On The Day, developed by The…
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Original Source launch new ‘Refreshingly Original’ platform with OOH campaign via SICKDOGWOLFMAN
Original Source bodywash has debuted its new “Refreshingly Original” brand positioning with an out-of-home campaign developed with Melbourne independent creative…
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Take home a piece of the game: LEGO kicks off FIFA World Cup celebrations in Singapore
As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is bringing the magic of football closer…
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PLUG extends its independent footprint in Asia
Independent public relations and marketing agency PLUG has officially launched its Singapore office in partnership with experienced communications leader, Jolin…
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Puregold and GCash for Business expand digital financial access for sari-sari store owners nationwide
Puregold Price Club, Inc. has entered into a strategic partnership with GCash for Business to accelerate the digitalization of sari-sari…
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PIXEL Goals showcases the power of creator communities and shared impact
PIXEL continues to show how meaningful growth happens when creators come together with a shared purpose. Through community-led campaigns, events,…
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GCrypto makes gold investing more accessible for the next generation
What do Sabrina Carpenter, matcha, and ballet flats have in common? They all had their undeniable “It Girl” moment—dominating conversations,…
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