Brand & BusinessPress Release

Smart’s aggressive SIM Registration campaign nets biggest percentage of subscribers

MANILA, PHILIPPINES — After seven months of a nationwide SIM Registration campaign, PLDT wireless unit Smart Communications (Smart), along with its value brand TNT, registered 52.5 million subscribers or 80% of its 65.7 million subscriber base, which is the biggest percentage of registered subscribers among mobile operators in the country.

Smart and TNT started their SIM Registration for subscribers on December 26 with an aggressive educational campaign and by rolling out assisted SIM Registration booths across the country, including far-flung areas.

Smart also launched its “Mag-SIM Reg para hindi SIM Dead” campaign, which went viral, earned acclaim from local and advertising groups, and effectively convinced millions of Filipinos to register.


“We are grateful for the overwhelming response of our subscribers who heeded our call to register their SIM.  We thank all our subscribers for their continued trust and loyalty, which we hope to reciprocate by consistently delivering the best customer experience possible powered by our fastest and best mobile network,” said Alfredo Panlilio, President and CEO of PLDT and Smart.

“Through SIM Registration, we also support the government’s digitalization efforts by helping ensure that mobile and digital services are inclusive and accessible for all,” added Alfredo, who is also a founding member of the Digital Infrastructure group of the government-mandated Private Sector Advisory Council (PSAC).

“Our high success rate would not have been possible without our strong collaboration with the National Telecommunications Commission, DICT, Department of Interior and Local Government, various local government units, organizations, and our many partners who made this happen,” said Francis Flores, SVP and Head of Consumer Business Group – Individual at Smart.

Registered Smart and TNT subscribers can continue enjoying their mobile services powered by the Philippines’ fastest and best mobile network, as recognized by global analytics firm Ookla for three consecutive reporting periods in Q1-Q2 2022, Q3-Q4 2022, and most recently in Q1-Q2 2023.

Partner with adobo Magazine

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