MANILA, PHILIPPINES – The newest LEGO Certified Store (LCS) is set to open at Shangri-La Plaza on June 18, and will feature the brand’s latest store design and new experiences – exemplifying its new “Retailtainment” concept offering interactive play and fun for more LEGO® collectors nationwide. Erected under Ban Kee Trading, Inc., this expansion marks a significant milestone in the company’s history, with considerable fanfare and loyal LEGO enthusiasts who will surely flock to Shangri-La Plaza for the exclusive gifts with purchase.
Ban Kee Trading, Inc., a prominent name in the Philippine toy distribution scene for over three decades, has long been a trusted provider of brands like LEGO in the country. With its commitment to quality and passion for play, it was only a matter of time before the company took its partnership with LEGO to the next level by opening a certified store under its name and management.
When asked about what makes this particular store special, Justin Bautista, Sales and Marketing Head of LEGO Certified Stores at Ban Kee Trading, Inc. said, “This is the first new retail platform LEGO Certified Store in the Philippines, which has a whole new modern and futuristic look and feel to the store’s interior, designed with unique features not found in other stores.”
Here’s what makes it the modern and futuristic paradise it’s described to be:
THE CURATED STALLS: Explore, Touch, and Interact
Among the new features include the curated stall, an area with opened LEGO sets that visitors can touch and interact with. For this season, LEGO is all about the Ninjago sets, so customers on June 18 can have a firsthand look and touch of the exciting and action-packed sets. Furthermore, an LED TV will also show details about the presented items and products in the stall.
THE DISRUPTOR BAY: Engage with Intricate Model Set Details
This dynamic unit offers a range of exciting opportunities for customer interaction and extended dwell time. With its uniquely oversized moveable magnifying glass feature, visitors can explore the intricacies of meticulously crafted built sets from various angles, immersing themselves in the finest details.
BUILD A MINI-FIGURE (BAM): Create Your Own LEGO Mini Figure
The new LCS will feature BAM or Build a Mini Figure where customers can customize LEGO mini-figures. They can even make it look like themselves or their loved ones, matching their hair color, facial features, and clothes as closely as possible to real life. This way, LEGO fans can bring home a piece that is truly close to their hearts (and looks!).
THE DIGIBOX: Unleashing the Power of AI
An AI-powered monitor that instantly displays and animates onscreen any LEGO set a customer scan will also be installed. Simply scan any LEGO set you have on hand, and watch as the Digibox brings the set to life through the power of AI animation.
All these will be within reach at the store’s grand opening on June 18, 2023. Exclusive gifts with purchase such as the LEGO store set and LEGO brick laptop bags will also be available on opening day for a minimum purchase amount and cannot be purchased elsewhere. Stocks are also limited so LEGO fans are encouraged to visit the opening to get their hands on these rare LEGO items.