Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Heineken turns UEFA Champions League Final’s loneliest seat into Football’s most social experience
In conjunction with the UEFA Champions League Final on Saturday night, Heineken unveiled the latest chapter of Fans Have More…
Read More » -
WaterAid’s Time to Deliver campaign highlights global maternal health inequality
Australian supporters, creators and advocates are joining a global movement calling for safe births for every mother, as WaterAid launches…
Read More » -
Chooks-to-Go captures the joy of shared meals in new music driven campaign
Chooks-to-Go, one of the Philippines’ leading roasted chicken brands known for its iconic “Masarap Kahit Walang Sauce” reputation, brings the…
Read More » -
Nude Vodka celebrates individuality with “Just Be You” music campaign
Nude Vodka has revived its bold brand philosophy, “Just Be You,” through a new music-led campaign created to connect with…
Read More » -
Café de Coral and dentsu Hong Kong turn viral Cantonese slang into a social first food campaign
Café de Coral and dentsu Hong Kong launch “Go All In on Freshness—It’s a Must”, a campaign shaped by viral…
Read More » -
adoboPicks: Don’t look too far for creative inspiration — it’s woven into everyday life
Across categories as varied as food, mobility, retail, and agriculture, brands are shifting away from spectacle-driven innovation toward ideas grounded…
Read More » -
OREO and BTS launch Hotteok-inspired cookie for global fans
OREO and BTS fans, get ready for an OREO cookie BTS made just for you. That’s right: RM, Jin, SUGA,…
Read More » -
Paterson Street takes center stage as Fashion Walk unveils month-long cultural activation
Paterson Street in Causeway Bay has long been the city’s cultural vanguard. It is a place where global subcultures are…
Read More » -
HATCH DOME serves a climate warning with provocative ‘Food From Dystopia’ experience
As climate change becomes more urgent, sustainability communication often struggles with one major challenge, people understand the issue but they…
Read More » -
Ogilvy Australia helps reframe perimenopause in new government-led initiative
As part of a push to de-stigmatise, normalise and provide resources about the often-disruptive symptoms of perimenopause and menopause, the…
Read More » -
INNOCEAN turns leftover ramen broth into a conservation opportunity with ‘Magic Bomb’
“Don’t dump leftover ramen broth on the mountain anymore. Use Magic Bomb instead.” INNOCEAN, led by Global CEO Jung A…
Read More » -
Mogu Mogu taps Gen Z with global ‘Wanna Skip? You Gotta Chew’ campaign
Sappe Public Company Limited (SAPPE), a leading innovator in beverages from Thailand and the creator of the global “Snack Drink”…
Read More » -
Zuno General Insurance launches ‘Say Hi’ initiative to spark meaningful mental health conversations
Zuno General Insurance, a new-age digital insurer, has launched the latest chapter of its Say Hi initiative, encouraging people to move beyond…
Read More »