Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Subway, Saatchi & Saatchi turn customization into a brand superpower with ‘Get Your Own Way’
Subway has launched “Get Your Own Way,” a new brand proposition for EMEA, brought to life through an integrated campaign.…
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Cathay Cargo takes its supply chain Ssory to the MasterChef Asia kitchen
Cathay Cargo has partnered with Warner Bros. Discovery on a special challenge featured in episode two of the new reality…
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Mastercard’s ‘Tap Into My Heart’ makes payment safety part of the story
As digital payments become increasingly embedded in daily life, helping consumers stay safe and secure has never been more important.…
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Toyota HiLux turns a muddy hillside into a dance floor in Saatchi & Saatchi’s latest campaign
Toyota Australia and Saatchi & Saatchi Australia have launched ‘Mud Dance’, the latest instalment of the enduring ‘Don’t Send a…
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Spice up your world with Sprite: The story of Filipinos’ love for all things spicy
Many Filipinos love spicy food, from sisig and Bicol express to spicy noodles and chicken wings with a kick. Pinoy…
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KFC Australia turns its new chicken tenders into a boyband in ‘More Tender Than Ever’
KFC Australia has launched “More Tender Than Ever”, a new campaign via Special, introducing its revamped Chicken Tenders and an…
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LEO Singapore turns AI into a new creative canvas for Standard Chartered’s F1 story
Formula 1 is one of the world’s most iconic visual sporting environments. Yet accessing the cars, drivers, teams, circuits and…
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De Balie, Dawn ask audiences to embrace discomfort in new campaign
In a world where much social discourse is shaped by echo chambers or generic AI-generated takes, De Balie is working…
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Metrobank turns financial education from a lecture to a conversation through its Moneygurado series
Most financial advice starts with instructions: save more, spend less, budget wisely, and borrow responsibly. The advice may be sound,…
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Palawan Group introduces a new way to invest and save for the future
Gold is often associated with wealth, especially among affluent families and individuals. In the shape of glittering accessories, gold holds…
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Wow! Momo Foods, Sprite bring Korean flavors and a trip to Korea to Indian consumers
Wow! Momo Foods Pvt. Ltd., the parent company of Wow! Momo, Wow! China and Wow! Chicken, has joined hands with…
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McDonald’s brings SpongeBob SquarePants and ONE PIECE together for global Happy Meal
McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of SpongeBob…
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TBWA\Lintas and Reliance Foundation celebrate the first step behind India’s sporting champions
Before the medals, before the podiums, before a nation knows their names, every champion starts somewhere. Reliance Foundation’s latest Asian…
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