Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Experience Araneta City in a new way with its revamped mobile app
Araneta City is making it easier for visitors to stay connected to everything happening in the City of Firsts with…
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Guinness brings its classic advertising characters to China through AI
[Ai]magination, Fred & Farid’s generative AI creative studio has created a 50-second film for the immersive brand experience Guinness: The…
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Foodstories launches its first festive gift and hosting guide, A Joy of Gifting
This festive season, Foodstories presents its inaugural Festive Gift & Hosting Guide — A Joy of Gifting — an editorial…
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GIGIL, Brillante Mendoza tell the story of a Grab driver’s difficult choices
Grab drivers face growing challenges as record-high fuel prices and the increasing cost of living strain their livelihoods. For those…
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Mozilla brings back early internet icons to win users back to Firefox
As tracking and unwanted AI reshape the web, Firefox reunites the internet’s original viral icons to make the case for…
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NINMA builds a community of creators and consigners with the NINMA Affiliate Program
NINMA, the Philippine wildcrafted herbal wellness brand on a mission to rewild modern life, launched the NINMA Affiliate Program in…
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Heineken, Amazon Ads turn pub discovery into a streaming experience
We’re all familiar with the new era of TV viewing: abundant choice, personalised recommendations and effortless discovery. Streaming has transformed…
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ZOYA, TBWA\Lintas explore memory and self-discovery in ‘Her Again’
ZOYA, the luxury jewellery atelier from the Tata Group, unveils the campaign for Her Again, its new High Jewellery collection…
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Hyundai’s ‘Points of Inspiration’ reveals the creative thinking behind IONIQ 3
The new interview series “Points of Inspiration” offers an intimate look behind the creation of IONIQ 3, putting the personalities…
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BETC Paris, La Poste Rally support for referees across four sports
La Poste: Supporting referees every step of the way La Poste (the French postal service) has been a long-standing partner…
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McDonald’s, Leo UK give six signature sauces a spooky makeover
McDonald’s and Leo UK are putting a spooky spin on Halloween makeup with “Spooky Sauces”, a new social-first campaign which…
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PRAMY, Wolf BKK bring cat personalities to life in ‘Every Cat Is an Individual’
Across the social media channels of PRAMY, a Thai cat food brand, are countless stories of people taking in stray…
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VML&Ogilvy Japan, WPP Media turned Uber Taxi’s 99% discount into a zany campaign
An integrated WPP team comprised of VML & Ogilvy Japan (VOJ) and WPP Media announced the launch of “Over-the-top discount”…
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