GLOBAL – MONTREUX, SWITZERLAND, APRIL 20, 2012: Winners of the Festival of Media Global Awards celebrated big winners MediaCom (Network of the Year), Starcom Australia (Agency of the Year) and The Coca-Cola Company(Advertiser of the Year).
MediaCom Norway won Campaign of the Year award, for a Norwegian campaign entitled “Tea Time – Muslims, your nice neighbour next door." Created for the Anti-Racism Centre the campaign was described by the award judges as being a genuinely outstanding piece of work. It also came out on top in both The Public Service Award and Best Communications Strategy categories.
There were two winners in the Best Experiential Campaign category, a first for the Festivalof Media Global Awards. MediaCom Israel won for their “Danger! Dog poop” campaign, created for Mokesh – The coalition for a mine free Israel. Ikon Communications also won the category, for their “Share a Coke” campaign created for Coca-Cola. The judges were particularly impressed with the quality of entries for this award and noted how far experiential strategies have developed since the more stunt focused campaigns ofprevious years, demonstrating that experiential is now at the heart of brand thinking.
Aside from Advertiser of the Year going to an American brand no US campaigns were awarded trophies, despite initially leading the way with 32 shortlisted entries, more than any other country. In the end Norway and Australia came out on top with three wins each, far ahead of their nearest rivals.
The winners were chosen by a team of over 80 judges from a record breaking 870 entries, with the shortlist incorporating more than 70 companies and 100 brands from over 20 countries.
Michael Donnelly, group director of Worldwide Interactive Marketing, Coca-Cola Company and Chair of the Awards Jury, commented on their win: “The work was truly inspiring across the board. The category of Public Service Award was particularly poignant, as was the entries in the Experiential category. These and others, such as Best Use of Content and Creative Use of Media demonstrated outstanding use ofstrategic thinking and goal setting up front, and then tremendous collaboration amongst clients, agencies, publishers and in many cases technology partners to yield astounding results that will provide learning for all interested parties for many years to come.”
All campaign entries are available on www.creamglobal.com. For details of all winners, a complete list, judges or visuals from the event please go towww.festivalofmedia/global.com.
