Campaign Spotlight

Campaign Spotlight: BBH Singapore launches “Back to the Office.”

SINGAPORE — With working from home no longer the default mode in Singapore from 5 April, advertising agency BBH Singapore has launched an Instagram game that trains corporate staffers to be workplace ready again.

The interactive 8-bit game, named Back to the Office, is a tongue-in-cheek nod at workplace policies in a post-Covid 19 world. Players take on the role of an employee at BBH Singapore, and they are tasked to avoid maskless colleagues, duck from client briefs for a post-Covid world, and escape an overcrowded pantry that breaches social-distancing guidelines.

To power-up, players are tasked to grab as many Covid-19 essentials as they can – whether that’s energy drinks or toilet paper rolls. It’s the ultimate game of post-WFH survival.


The game is designed to resemble the interiors of the agency’s office at 5 Magazine Road, from its barn-like front doors to its black spiral staircase right in the middle of the office.

The Ministry of Manpower has announced that up to 75% of staff can return to the office from 5 April, making Singapore one of the first few countries in the world to do so.

This Instagram game is the agency’s way to get people to celebrate returning to the office as the nation prepares for an easing of guidelines.

Christine Lim, Art Director at BBH Singapore, said that this is one initiative that adds a bit of fun to the workplace: “The return to the office is a big milestone for Singapore, and we hope that this game helps to ease the transition in an unexpected way. Hopefully, it helps to combat some Monday work blues.”

Anyone can try the Back to the Office game, by using this filter here:


Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Creative Director: Mae Ong
Art Director: Christine Lim, Nico Tangara
Technology & Innovation Director: Dillah Zakbah
Creative Technologist: Sng Jia Rong

Partner with adobo Magazine

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