Four words in a name must be too much for people to remember because for ad agency Goodby, Silverstein & Partners (GS&P), people always remember the name Goodby. It is the first word in the company’s name after all. But what about Silverstein?
Despite being the co-founder of Goodby, Silverstein & Partners (GS&P), people forget about Rich Silverstein. Maybe the spotlight isn’t just as wide, or maybe TL;DR (Too long; didn’t read) really is a thing nowadays.
So to celebrate Silverstein’s birthday, GS&P had a quirky gift in mind. The group created an extension on Google Chrome to finally give Silverstein the recognition he deserves. Once installed, the extension will automatically detect the name of the agency and then change it to Silverstein, Goodby & Partners. Even the acronym is changed — from GS&P to SG&P.
To advertise the extension, GS&P released a video entitled “Introducing Silverstein.”
In it, clips of the ad agency being called Goodby are shown before the video introduces the chrome extension that will not only move Silverstein’s name in front of Goodby, but also shift other uncelebrated names to the lead: David Kennedy of Wieden + Kennedy, Alex Bogusky of Crispin Porter Bogusky, and Edmund Mather of Ogilvy are some of the few who are put in the spotlight because of the extension.
Even though the Chrome extension changes Goodby, Silverstein & Partners to Silverstein, Goodby & Partners, co-founder Jeff Goodby joked in the video that people will still refer to them as Goodby.
Have you been Silverstein’d? Tweet your story to Goodby, Silverstein and Partners (@GSP) to be added in the extension!