Campaign Spotlight: Burger King Enters the Upside Down World As “Stranger Things” Premieres its Third Season on Netflix

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Trends are a brand’s best friend. After all, trends help pull attention towards a brand’s latest campaigns. And when it comes to the trendiest shows online, Netflix has got the competition beat as evidenced by all the brands that have ridden along the Stranger Things bandwagon.

The popular show set in the 80s has got big brands like Nike, Baskin Robbins, and even Coca-Cola looking for collaborative opportunities. And not to be left behind of course is fast food giant Burger King, whose campaigns have created an online following eager to munch on what they’re up to next.

Burger King recently introduced a promotion created by advertising agencies DAVID Miami and Mullenlowe U.S. in collaboration with Coca-Cola and Netflix through a Youtube teaser to their “newest” product to get ahead of all the hype that the release of the third season of Stranger Things will bring.

The company even changed their well-known name to “Stranger Kings” in some of their digital social media platforms such as Twitter and Youtube. They also re-released their famous Whopper and served it upside down calling it “The Upside Down Whopper” in reference to the show’s alternate and darker dimension. Along with this, the fast food chain is also offering limited edition shirts, pins, and other merchandise to celebrate the big release.

Burger King (or should we say Stranger King) really amplified the ‘strangeness’ of this campaign. Their star product, the Upside Down Whopper with its exclusive packaging, was only made available in 11 locations as tribute to Millie Bobby Brown’s character named ‘Eleven’. These Burger King locations that offer the promotion are located in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago, San Francisco, Los Angeles, and New York. For those who have no access to these areas though, you can get a Hopper meal named after Sheriff Jim Hopper from the series instead.

So far the campaign has garnered over 1,000 likes and reactions on tweets related to Stranger Things. This trend is only one of the many opportunities Burger King grabs as part of their best-selling campaigns. With something always trending, Burger King always finds a way to make daring campaigns with trends everyone ends up loving.

CREDITS:

Client: Burger King
President, Burger King North America: Chris Finazzo
Head of Marketing, North America: Renato Rossi
Global Chief Marketing Officer: Fernando Machado
Head of Global Marketing: Marcelo Pascoa
Lead Marketing Communications: Diego Suarez
Director, Marketing Communications: Nicole Alevizos
Manager, Advertising: Liza Keller
Social Media Digital Marketing, North America: Flavia Guetter
Sr. Brand Manager, Global Marketing: Rogelio Magana

David the Agency (Miami)
Managing Director, Global COO: Paulo Fogaça
Executive Group Creative Director: Tony Kalathara
Group Creative Director: Danny Alvarez
Group Creative Director: Jason Wolske
Senior Art Director: Aaron Willard
Senior Copywriter: Jaime Villalva
Art Director: Curtis Caja
Copywriter: Dan Flora
Director of Creative Services: Rhonda Mitchell
Creative Coordinator: Cristina Cornejo Ayala
Creative Resource Coordinator: Luisa Candido
Head of Global Production: Veronica Beach
Executive Producer: Carlos Torres
Producer: Ricardo Ceballos
Associate Producer: Brenda Osorno
Production Coordinator: Tomas Diego Sr.
Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
Director of Strategy: Jon Carlaw
Senior Brand Planner: Stephanie Salvador Jr.
Planner: Anastasia Lara
Head of Account Management: Carmen Rodriguez
Group Account Director: Stefane Rosa
Account Supervisor: Jenny Gobel
Account Supervisor: Katie Heinerikson
Assistant Account Executive: Nneoma Chukwueke

MullenLowe US
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Enrique Camacho
SVP, Creative Director: Jon Ruby
SVP, Creative Director, Digital and Social: Dustin Johnson
Associate Creative Director: Cody Dummer
Art Director: Britney Drotleff
Copywriter: Vanessa deBeaumont
SVP Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
Director of Print Production: Aidan Finnan
Content Producers: Kate Kesselring, Kati Mennett
Animators: Andrew Lee, Jorge Noujaim, Ryan Dight
Editor: Adam DePalma
Senior Production Artist: Nat Novak
VP, Group Strategy Director: Mike Cassell
Social Content Writer: Arielle Mulgrew
Sr. Social Media Strategist: Jimmy George
Sr. Business Affairs Manager: Amy Keddy
Sr. Project Manager: Kelly Benson
Assistant Project Manager: Megan Ocampo
VP Account Director: Kerry McKibbin
Account Supervisor: Alison Whisenant
Sr. Account Executive: Caroline Bailey
Account Executive: Leila Chee

Production: Woodshop
Director: Trevor Shepard
Executive Producer/UPM: Sam Swisher
Producer: Ursula Camack

Editorial: Jane Studios
Creative Director: David Parker
Managing Partner: Nancy Nina Hwang
Executive Producer: Rich Rama
Head of Production: Ben Sposato
Lead Flame Artist: Tim Bird
Flame Artist: Jameson DeSantis
Designer/Animator: Laura Panella
Editor: Paul Plew

Audio: Beacon Street
Mixer: Amber Tisue
Mix Assistant: Aaron Cornacchio
Senior Mix Producer: Kate Vadnais

Color: Apache
Colorists: Steve Rodriguez and Quinn Alvarez
Producer: Caitlin Forrest
Executive Producer: LaRue Anderson

PR: Alison Brod Marketing + Communications
Senior Vice President: Brooke Scher Mogan
Senior Director: Adrianna Lauricella

Merchandising Agency: 500 Degrees Studio
Chief Creative Operations Officer: Shawn Brown
Chief Client Officer: Kim Hughes
Creative Director: Dave Klare
Associate Creative Director: Luis Ferrero
Account Director: Rodrigo Fernandez
National Merchandising Account Executive: Mary Williams

 

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