In a context of climate crisis where the environment and biodiversity are at the heart of the debate, IFAW, the International Fund for Animal Welfare, and Publicis Conseil are presenting a new campaign to raise awareness.
Through two illustrations by Richard Wilkinson, IFAW makes us aware of the fact that protecting animal helps to save a species that itself helps to preserve biodiversity. Every ecosystem is a series of interdependent links, in which each has a role to play in the survival of the other.
“Attacking a species means attacking an entire ecosystem”: this strong message is deployed in print and digital, to denounce the abuses of humans on what surrounds them. The media agency Repeat took charge of negotiating the free Clear Channel broadcasting.
Richard Wilkinson’s illustrations abstract from the set and focus on their subjects: animals, very realistic, in a refined nature, represented in a chromatic atmosphere in half shades. The soft and relaxing atmosphere that emerges contrasts with IFAW’s strong message and creates a certain discomfort for those who watch them. A necessary and enlightening awareness.
Presentation of IFAW
Founded in 1969, the International Fund for Animal Welfare (IFAW) is a global non-profit organization that protects animals and their environments.
With offices in 15 countries and projects in more than 40 countries, IFAW rescues, rehabilitates and releases animals in safe environments around the world.
In collaboration with governments and local communities, its experienced campaign managers, internationally renowned legal and political experts and scientists are the first to propose sustainable solutions to the most urgent animal welfare and wildlife conservation problems.
Announcer: IFAW, the International Fund for Animal Welfare
Communication manager: Julie Matondo
Agency: Publicis Conseil
Executive creative director: Marcelo Vergara
Creative director: Yves-Eric Deboey, Mathieu Degryse
Artistic Director: Yves-Eric Deboey
Writer Designer: Mathieu Degryse
DA Motion: Jean-François Clapeau
AD Assistant: Marine Badel
Sales team: Caroline Darmon
Illustrator: Richard Wilkinson
Illustrator’s agent: Hugo Weinberg
Art purchase: Flore Silberfeld