Campaign Spotlight: Indie Go Media’s ‘Safe Malling at SM Supermalls’ campaign gets 11 million views

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MANILA, PHILIPPINES — Indie.Go Media, one of the top creative content agencies in the Philippines, releases a behind-the-scenes look at how they produced the viral ad “Safe Malling at SM Supermalls” — now with over 11 million views online — despite the quarantine restrictions.

How top creative agency Indie.Go Media shot their viral SM ad during quarantine

 

Apart from sanitized and spotlessly clean sets — with segregated safe-distancing areas and strict health protocols in place — all the coordination, both for pre-production and during the shoot itself, was done 100% online through our pioneering Indie.Go Connect app (download on the Apple App Store or Google Play Store).

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Using state-of-the-art streaming platforms, all the post-production work was also done 100% remotely — from the edit presentations and color grading sessions, to the graphic design and online editing work.

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Indie.Go Media invites business, “Let’s continue to create extraordinary content together — safely. Everyone’s health is our priority in production. At IMG, we are always connected and ready to go.”

The IGM Magic: How Indie.Go Media does TV and digital production during a pandemic

 

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