Check out the print ads, the posters on Ayala Avenue and the panels on the Ayala Bridgeway coming from Greenbelt. I AM NINOY. I AM A HERO launched Aug. 21, to introduce Ninoy to a new generation of Filipinos – not to create a cult of personality but to remind young people that they have it in them to be heroes every day, in their own way. The campaign is run by the Aquino Foundation, with retail partners like Team Manila, Analog Soul, Penshoppe and Bench and NGO partners like the Ayala Foundation; the ads – including the inspired use of Ninoy’s black 80s glasses – are by McCann-Erickson. Visit iamninoy.com for more.
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