AUSTRALIA – Samsung is launching a digital campaign via We Are Social Australia to bring together four members of #TeamGalaxy: actor and creator Millie Bobby Brown, robot, musician and change-seeker Miquela, 2x Grammy-nominated DJ and producer Steve Aoki and professional gamer Ninja.
#TeamGalaxy is a global community of Galaxy users and fans who support Samsung’s philosophy of Do What You Can’t.
The campaign launches on social media with an energetic music video style film showing the evolution of each of the stars’ careers, documenting how their success has transcended any one industry.
Millie Bobby Brown, who is the youngest-ever UNICEF Goodwill Ambassador, says, “Samsung allows me to stay connected every day with my Galaxy S10. I want to encourage people to apply the technology that is readily at their fingertips to spread positivity with others and to encourage gestures of kindness.”
Steve Aoki, who travels the world on tour with his Galaxy S10, says “Technology plays such a major role in every facet of my life, from music to fashion to philanthropy. I’m happy to be part of a team that believes that technology can help you do more than you ever thought you could.”
On the new partnership, Miquela says “I am the product of technology myself, so I can relate to Samsung in a way that’s a LOT more literal than most people. Whether it’s sharing my thoughts on the issues I care about or just riffing on style, it’s all done through my Galaxy S10 – which I’ve named Samuel Phonington III.”
Ninja says “The Galaxy smartphones are hands down the best for gaming, no contest. I’m super pumped to be part of Team Galaxy since I get to see first-hand how mobile gaming keeps getting better and better.”
Client: Samsung Electronics
Digital Marketing Group: David Moon, Minah Lee, Alice Park and Sooyeon Shim
Creative Agency: We Are Social Australia
Executive Creative Director: Phil Shearer
Creative Director: Pete Galmes
Editorial Director: Suz Tucker
Design Director: Phil Vincent
Managing Director: Suzie Shaw
Group Account Director: Kelly Spence
Senior Account Manager: Alex Campbell
Account Manager: Monika Lee
Executive Producer: Abby Hunt and Bill Doig
Producer: Felicia Asplet
Production Company: Serial
Photography: Daniela Federici
Executive Producer: Sara Greco
Post production: The Editors
Sound mix: Otis Studios
Music Supervision: Anton at Trailer Media
About We Are Social
We are a socially-led creative agency. We are a global team of more than 800 people in 14 offices around the world with a common purpose: to connect people and brands in meaningful ways. We believe in people before platforms and the power of social insight to drive business value. We call this social thinking. We work with many of the world’s top brands, including Netflix, Samsung, Amazon and Activision.
To learn more, visit www.wearesocial.com/au