COPENHAGEN, DENMARK — It is proven that younger generations are more willing to change their everyday lives in the name of sustainability. Therefore, they deserve a thank you. That is the idea behind Danish furniture brand TAKT‘s new spot.
Directed by Bacon‘s Bine Bach, the film is a myriad of colorful, quirky, and perfectly grotesque scenes with a voiceover thanking those who are going the extra mile for the environment.
Patiently paced to match Bach’s signature brand of deadpan humor, the film goes for the sweet spot between an earnest “thank you” for taking care of the planet and a humorous piece of filmmaking. And this tonality has been the goal from the get-go.
“Just because sustainability is a serious issue doesn’t mean you can’t have fun with it, and that is what we have tried to prove with this film,” director Bine Bach says. “It was unbelievably freeing to work with a team that encouraged us to really push our creativity in exploring this idea. TAKT wants to say thank you, but I want to thank them (and my Bacon fam) for being an absolute blast to work with.”
The creative concept was initially created in collaboration between TAKT and students at Media School Copenhagen before the idea was further developed and interpreted by Bine Bach.
CREDITS
Production Company: Bacon
Director: Bine Bach
Executive Producer: Mette Jermiin
Producer: Oliver Kornberg Sand
DOP: Jonas Blond
Production Manager: Nana Rothenborg
Focus Puller: Asger Borberg
Gaffer: Jens Lund @ Gaffers
Electrician: Martin Dahl Andersen
Set Designer: Rikke Tvilum
Props Master: Frederikke Jermiin
Stylist: Melissa Orndorff
Runner: Felix Bjerre
Post Producer: Louise Ryge
Editor: Jasmin Falk-Jensen
Composer: Mads Bergland
Sound Designer: Mads Bergland
Colorist: Hannibal Lang / BaconX
Composite: Kai Hauswirth / BaconX
