Campaign Spotlight

Campaign Spotlight: What’s all the Foos about? Pizza Hut and Ogilvy’s “out of the box” idea for football season

HONG KONG, CHINA – With the new football season in Europe underway, Pizza Hut’s ‘12th Player Club’ campaign is ramping up to encourage football fans who are stuck isolating at home, to get into the football spirit, whilst tucking into great tasting pizza.

The latest creative pairing between Ogilvy and Pizza Hut brings the “Foosball Pizza Box” – specially designed with a fully playable foosball table integrated into the lid – right into the homes of diners. A perfect way to add an extra “slice” of football fun whilst watching the football match at home with friends.


Wendy Leung, Marketing Director of Pizza Hut explained: “The Pizza Hut Foosball Pizza Box was a great opportunity to remind football fans that pizza goes best with their football. We always want to go above and beyond when catering to our audience and given how fatigued the community has been this year, offering fun beyond just food, and bringing an experience like this to life, right in your pizza box, is the perfect way to make people smile.”

John Koay, Executive Creative Director for Ogilvy Hong Kong added: “A lot of football fans have been stuck at home during these past few months, so we wanted to bring the fun and flavour to them. The Foosball Pizza Box is a great packaging idea that brings together the football action and delicious pizza for a memorable meal experience that you can share with friends.”

The campaign runs from October 6 to October 20, 2020 with 5 Foosball Pizza Boxes up for grabs. If you want to get your hands on your own Pizza Foosball table and other exclusive offers, download the Pizza Hut App (click here:, join the 12th Player Club, and then leave your most creative comment on the Pizza Hut Hong Kong Facebook page (click here:

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