Campaign SpotlightPress Release

Go Spiritual India and Approach Entertainment set out to provide an extension blanket donation project for North India winter

MUMBAI, INDIA — In an altruistic collaboration, Go Spiritual India, a benevolent spiritual organization, and Approach Entertainment, an acclaimed celebrity management and film productions company, have initiated a poignant Blankets Donation Campaign as the chilly winter season blankets North India. This compassionate campaign aims to orchestrate blanket, clothing, and food donation drives for the underprivileged in major cities of North India. This collaborative effort echoes Go Spiritual India’s ongoing commitment to fostering warmth and care since the inception of its blanket donation campaign in 2017.

The primary objective of this campaign is to raise awareness about the harsh reality faced by the homeless and destitute during winters while inspiring individuals to contribute blankets, clothing, or food either directly or through Go Spiritual India’s facilitation. Approach Communications has taken charge of managing PR, digital outreach, and communications for this noble cause, while Approach Entertainment is diligently involved in producing impactful videos, engaging celebrities, and influencers, and organizing events, and associated activities to mobilize support.

Go Spiritual India stands as a charitable spiritual organization dedicated to various noble causes such as philanthropy, spiritual awareness, mental health, wellness, and social causes. For the past five years, the organization has been actively involved in combating hunger through food donation programs. Upcoming ventures include the launch of the Go Spiritual India Digital Magazine, soon to be followed by a print magazine and a dedicated TV platform. The organization strongly believes that spiritual growth intertwines with selfless charity, as ancient Hindu scriptures emphasize the significance of generosity and service to all beings.

The appeal from Go Spiritual India reaches out to all individuals, urging them to step forward and contribute blankets or collaborate in donating to those in need during the biting cold months. Donations, be it in monetary terms, material goods, or volunteering efforts, are encouraged and welcomed.


Furthermore, Go Spiritual India encourages communities to take up this cause autonomously, advocating for local distribution of blankets to extend support to as many individuals as possible. The collaboration between Go Spiritual India, Approach Entertainment, and Approach Communications underlines a joint commitment to alleviate the struggles of the less fortunate.

Sonu Tyagi

Commenting on the Blanket Donation Initiative, Sonu Tyagi, Founder of Go Spiritual India, said “Amidst the biting winter chill, our commitment to compassion and service remains unwavering. The Blanket Donation Campaign stands not just as an initiative but a testament to our collective responsibility toward the less fortunate. Together with Approach Entertainment and our dedicated volunteers, we aim to blanket North India with warmth and hope, touching lives and saving souls. Let us extend our hands, hearts, and resources to make this winter a season of giving and healing for those in need.”

Despite the absence of official nationwide records of winter-related deaths, data collected by NGOs reveals alarming numbers. In 2021, over 512 individuals reportedly lost their lives due to harsh winters in Delhi alone, with thousands more across the country. The estimated homeless population in India has surged to at least 26 crores in 2022, underscoring the dire situation, particularly in North India.

Go Spiritual India’s relentless campaign to distribute blankets serves as a lifeline for many vulnerable individuals, especially in regions where winter poses severe challenges. This year, the endeavor aims to extend its reach to cover all cities in North India, building upon previous efforts in Delhi, Jalandhar, Jaipur, Ghaziabad, Noida, Gurgaon, Chandigarh, Shimla, and Ludhiana. The volunteer team continues to inspire and motivate others to participate in this noble cause.

Initiated by Sonu Tyagi and powered by Approach Entertainment, Go Spiritual India remains dedicated to charitable and spiritual endeavors. Their efforts during the lockdown, providing free meals to the impoverished, and their persistent drive to distribute blankets during harsh winters underline their commitment to serving humanity.

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