GLOBAL, FEBRUARY 23, 2012: Latest Bundaberg Disitller’s app dictates your characteristics, "inner being", and "what tipple should wet your whistle."
Created by Leo Burnett, "ingeniOmeter" is a hybrid of Victorian mechanical innovation and modern digital wizardry which analyzes if you’re "Top Shelf" material or if you "possess the high ingenuity of a Bundy Miller or whether you have the oozing ineptitude of a fungal cheese."
Using your photo, the app will determine your social characteristics, and will have your photo pasted to a fruit, dessert, or wine your character fits. If you’re not too happy about the result, there’s a recommendation of rum mixes for you to try out.
"It’s fun, it’s useful, and in the spirit of the Bundaberg Millers, it has been meticulously crafted by all involved," says Andy DiLallo, chief creative officer of Leo Burnett.
Credits:
Chief Creative Officer: Andy DiLallo
Digital Creative Director: Kieran Ots
Art Directors: Paul Sharp, Gary Dawson
Copywriters: Gary Dawson, Paul Sharp
Lead Designer: David Mugford
Designers: Keong Seet, Eddy Milfort, Janifer Wong, Michael Luland
Developer: Kevin Brown
Executive Producer: Eduardo Larossa
Producer: Lester Martinez
Sound: William Parry
Business Director: Sam McGown
