Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Vivo and Africa Creative project highlights dangers of online gaming for children
SAO PAULO, BRAZIL — As children and young people are increasingly immersed in interactive worlds, especially in the online gaming…
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P-pop groups Alamat and Kaia team up with Mobile Legends for summer hit ‘Road to Mythic’
MANILA, PHILIPPINES — Rising Philippine pop groups ALAMAT and KAIA collaborated with the hit mobile multiplayer online battle arena (MOBA)…
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Mumbai’s newspapers smell like mangoes yhanks to Swiggy Instamart and Havas Media India’s new campaign
MUMBAI, INDIA — Swiggy Instamart, India’s pioneering quick commerce delivery platform, recently captured the essence of summer by capitalizing on the popularity of mangoes through an innovative print campaign. Partnering with its media agency, Havas Media India, Swiggy…
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These NSFW posters from LoveYourself will make you safe from HIV
MANILA, PHILIPPINES — June is Pride Month. With a calendar full of events honoring the LGBTQ+ community, people are out…
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Vaseline and Ogilvy Singapore introduce body lotion designed by and for transgender women
MANILA, PHILIPPINES — Vaseline‘s commitment to “healthy skin for all” takes a groundbreaking step with the launch of the Transition…
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This week, visit the world’s first offline island, listen to these AI avatars, and get distracted by chocolates
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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St Luke’s calls for ecocide to be recognized as an international crime by putting animals at the center
LONDON, UK — A new awareness campaign to get ecocide added to the list of international crimes recognized by the…
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Cadbury Dairy Milk creates ‘distracted’ ads with VCCP London for new addition to its range
LONDON, UK — Cadbury, in collaboration with VCCP London, has unveiled a new integrated campaign to introduce its latest indulgent…
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Heineken Vietnam lets football fans ‘Enjoy the Smoothness’ with new campaign with LePub and Leo Burnett
HO CHI MINH, VIETNAM — Heineken® Vietnam has found a way to connect football’s most epic celebratory knee slides with…
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Anchor and TBWA\ New Zealand imagine: What is World Milk Day without Milk?
AUCKLAND, NEW ZEALAND — “World Milk Day” exists to celebrate the delicious gift of real milk… And New Zealanders love their…
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Ogawa Philippines welcomes Catriona Gray as the newest ‘face of relaxation’ in royalty campaign
MANILA, PHILIPPINES — OGAWA Philippines is thrilled to announce Catriona Gray, Miss Universe 2018, as the newest ambassador for its latest…
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Pink Dot underlines that ‘no one gets left behind’ in massive Pride campaign this June, culminating on June 29
SINGAPORE — Pink Dot, Singapore’s leading LGBTQ+ movement, invites Singaporeans and Permanent Residents back to Hong Lim Park on June…
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Ogilvy showcases Gidget Foundation’s care and support for new parents in latest campaign
SYDNEY, AUSTRALIA — The harrowing sight of a newborn’s carer struggling to cope with the demands of early parenthood is played out…
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