Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Boonthavorn collaborates with VML Thailand to inspire home creativity
BANGKOK, THAILAND — Popular Thai home improvement retailer Boonthavorn and creative agency VML Thailand have shown consumers just how easy it…
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Dentsu Hong Kong launches breakfast campaign on Café de Coral’s sustainability efforts
HONG KONG — Café de Coral, one of the biggest go-to restaurant chains in Hong Kong, has once againpartnered with…
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Pepperfry unveils ‘non-stub’ furniture for April Fool’s
MUMBAI, INDIA — Pepperfry, the leading online furniture and home decor destination in India, is adding a dose of humor…
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Lay’s and AlmapBBDO use AI in social experiment against sexism in football
SAO PAULO, BRAZIL — We know how latent Brazil’s “women in soccer” issue is today. Just like other topics that…
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Volkswagen and DDB Sydney create innovative app to reduce collisions with kangaroos and wildlife
MELBOURNE, AUSTRALIA — A seemingly simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos, regional…
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Philippine brands serve up April Fool’s laughter with absurd product launches
MANILA, PHILIPPINES — Renowned for their zest for life and infectious sense of humor, Filipinos have long cherished the art…
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Cadbury Dairy Milk shines light on the off-screen heroes behind beloved on-screen ones with ‘Thank You First Coach’
LONDON, UK — Cadbury Dairy Milk pays homage to the unsung heroes behind the success of our beloved cricket stars with…
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Nothing comes close to the Hong Kong Sevens, says Cathay and Publicis HK’s thrilling campaign
HONG KONG — As an official sponsor of the Cathay/HSBC Hong Kong Sevens, Cathay has launched a campaign that’s designed…
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Ikea Singapore launches witty April Fool’s campaign that points to our ‘invisible’ yet convenient home solutions
SINGAPORE — Shoes upon shoes “conveniently” stacked up against the wall, heaps of unwashed or unfolded clothes chucked aside “for…
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Feline athletes gear up for ‘The Gravy Race’ by Sheba and AMV BBDO
TENNESSEE, USA — At a time of year when sports are top of mind, the SHEBA brand is enlisting some of the…
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Durex Singapore launches Come Run night event as April Fool’s Day prank
SINGAPORE — This April Fool’s Day, Durex Singapore presents Come Run, an adults-only night run set to take place on…
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Fashion meets fortune with Myntra and Britannia Good Day’s ‘The bank of small wins’
MUMBAI, INDIA — While current trends such as shackets, cargo pants, and even denim-on-denim might be making waves, fashion ecommerce company…
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Adidas and Havas Middle East create the world’s first ‘female field’
DUBAI, UNITED ARAB EMIRATES — Many young Arab girls from conventional families grow up believing that sports are not for…
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